More bold brunettes, less blonde bombshells. Eye-opening data from Adore Me. A new New York-base lingerie company, determines what women really want in women’s underwear… and where they want to buy it. It turns out that women are more likely to buy negligees when brunettes are the ones wearing them. Interestingly, consumers prefer to see plus-size women modeling lingerie. According to Adore Me, that actually leads to more sales. The 3-year-old startup. Founde by Morgan ith this approach. When the company launche its first national television campaign in January. It implemente testing. This is the process in which consumers are shown several different advertisements in order to evaluate which one had the best impact.
The commercials aire
The month of January on channels such as Bravo, Lifetime and MTV. Adore Me Bolivia Mobile Number List tracke online traffic during that time. As well as sales. The 30-second ad with the plus-size brunette model quadruple online sales compare to the ad with the blonde models. Furthermore, the increase in sales was not just from women who buy plus sizes. “There’s a global mindset that tells you you have to be super skinny,” e are showing that we offer underwear for everyone.” It is important to note that the ad where the model is plus size require even less than the basic budget: its cost was one tenth of what was investe in the production of the other advertisements. This wild appeal was reinforce by another finding: images don’t mean more sales.
Attendees of the South by Southwest Interactive
In general, the company said it limits its they are continuing with A/B testing. now they Indonesia Phone Number List are testing the use of ‘voice-over’ instead of models. “We will never really have a bottom line,” he said, referring to consumer preferences. “At the end of the day, things are always evolving.”Saint Bernard dogs to the rescue of your battery, do you want to adopt them?Several dogs, which can be adopte at the end of the festival, will carry external batteries inside a barrel tied to their neck to help people who run out of batteries., film and technology festival will not have to worry about their cell phone running out of battery, since they will be able to charge them in a San ! Yes, several dogs will carry external batteries inside a barrel tied to their necks to help people who start to run out of batteries during the festival.