The soft drink company works with health and nutrition specialists who maintain that cola is a healthy snack. If a column about heart health suggests you drink a can of Coca Cola, you might want to read the fine print. The world’s leading maker of non-alcoholic beverages, struggling with declining soda consumption in the Unite States, works with health and nutrition specialists who maintain that cola is a healthy snack. Several of them wrote articles for the online magazine American Heart Month, in which they say that a small can of Coca Cola or another soda is a good snack. The mentions, which appeare on nutrition blogs and other pages, including those in mainstream newspapers, show how food companies move behind the scenes to show their products in a positive light, often with the help of third parties who present themselves as reliable authorities.
A Coca-Cola spokesman
Compare the February articles to the deals companies make with television shows Paraguay Mobile Number List to feature their products. “We work with a network of dietitians. Works with dietitians who praise its Frito-Lay and Tostito potato chips on local television segments about healthy eating. For Coca-Cola Co. The public relations strategy with health experts in February focuse on the theme of “Cardiac Health and Black History Month.” One program talks about “a refreshing soft drink like a mini can of Coca-Cola.” Another suggests “controlling portions of your favorite products like mini cans of Coca-Cola, packets of almonds. Or portions of desserts.” It is no coincidence that they focus their campaign on small containers. Sugary drinks are criticize for driving rates of obesity and relate health disorders.
The others do not have the sponsore
Lately, the company has promote mini cans as a guilt-free way to consume soda. Plus, they’re more expensive per ounce so even though people Italy Phone Number List drink less. Incomes go up. The company says. Coca Cola said in a statement that it wants to “help people make decisions that benefit them” and that. Like other companies in the sector. It works with health experts “to help put the latest scientific data regarding our products into context.” and ingredients. He said that all communications from the experts with whom he works contain the necessary clarifications. Most articles that suggest consuming mini cans say in the biographical part that the author is a “consultant” for Coca Cola and other food companies. Some add that they express their own ideas. One column is labele “sponsore article,” which is a notice designe to appear as an article.