An outbound marketing strategy aims to reach out to prospects. XOutbound marketing It refers to all marketing list of equatorial guinea consumer email strategies that aim to initiate a conversation and share messages directly with a targeted audience. Unlike inbound marketing! which attracts customers with relevant and useful content! outbound marketing relies on more direct and interruptive methods to gain the attention of prospects.
To achieve them! different levers will be put in place
Media communication
Media communication refers to traditional advertising and promotion strategies where you initiate contact with potential consumers to get your message across.
Advertising / TV
Television! which is becoming less and less popular among young people! remains a pillar of the outbound strategy. Thanks to its ability to reach a wide audience! you can reach your target (especially if you are not targeting a young audience
Displays or banners allow you to target your target more precisely
Webina
Webinars offer the opportunity to attract new prospects. By setting up this lever! you commit to providing your expertise and solutions on a specific subject (always related to your field of activity). This is an excellent way to generate qualified leads interested in what you have to offer them.
SEA
Optimizing your SEO in a paid way is possible thanks to SEA. You will! thanks to tools what is a bsp! what is it used for and how does it work? like Google Ads for example! highlight certain content such as landing pages! forms or other. They will appear as ads on search engines.
Social Ads
As with websites! there are paid social media campaigns that allow you to create ads to alb directory promote your brand! product! service! event! etc.