Why you shouldn’t blindly adopt online marketing trends
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Over the past few weeks, various experts have been sharing their expectations about the online marketing trends of 2024. In the rapidly changing world of online marketing, the ability to recognize and embrace trends is crucial for success. But should you always want to respond to them? And how do you make strategic choices within this?
As a digital strategist, I have been actively involved in this for the past 20 years. I help my clients and colleagues assess which trend is interesting – or even necessary – to respond to, and which is not. In this article, I will give you tips on how to make these strategic choices.
Trend or obligation?
But first of all: as digital st
rategists and online specialists we often talk about online trends. While in fact in many cases they are not real trends, but adjustments that we as users are obliged to do something with. For example because it is a change in the law or an adjustment in a platform. In these cases you actually have no choice whether you are going to embrace this ‘trend’.
Look back to 2023. Over the past year, there have been list of senegal consumer email several developments that have had a significant impact on the online marketing landscape, most of which have been a ‘mandatory’.
Trends and developments in 2023
Google Analytics 4
A striking change was the introduction of GA4 , which not only caused a shift in our work, but also changed the measurement methods. This means that not all data can be compared well with the past and that this causes quite some confusion in the daily data interpretation at how to break the performance marketing growth ceiling organizations. The adjustment process is still ongoing and fortunately GA4 is continuously developing. It is a matter of getting used to it, but this will show itself in practice.
ChatGPT
The breakthrough of AI among the general public, through the arrival alb directory of ChatGPT, has also made an impact. From the mass creation of content to the outsourcing of specific applications. Everyone knows where to find this tool from OpenAI. Even if it is only to get input for a new article . And the question of the impact of this AI-generated content for SEO is a frequently discussed topic. In addition to the fact that ChatGPT can take work off your hands, it is now also being used en masse as a new search engine . How do you ensure that you also come up as a suggestion of ChatGPT.