Luckily, accessible content best practices can help you explain complex technical concepts in a way that makes sense to most audiences, regardless of their background. At Pod, we know this first-hand, as we help many B2B brands bring their innovative ideas, services and products to audiences that would struggle to understand jargon-rich texts why not get .
Accessible content offers a host of benefits that make it a no-brainer for B2B brands. We will see in Part 2 and Part 3 of our Accessibility Series how to write accessible content, and why it is important to follow best practices for readability and SEO.
For now, if you have any questions on how to improve your content’s accessibility,
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taking a clear position on socio-political issues can be a great way to connect with your audience and retail its loyalty. In fact, another interesting figure from the Edelman Trust Barometer shows that six out phone number library of ten respondents would either keep buying from or boycott brands based on their political views.
This does not just work for B2C brands – B2B companies can also get great results when taking a clear, coherent stand on issues that truly align with their company values. An example? Our client Xoserve recently partnered with the Fuel Bank Foundation to raise awareness of the tragic consequences of fuel poverty. The goal of the campaign was to bring this critical issue to the attention of decision-makers in the industry, using an immersive event aimed at involving the five senses. From listening to the stories of conducting keyword research and targeting relevant terms people supported by the Fuel Bank, to completing everyday tasks with cold hands, to budgeting for the week with a very limited disposable income, participants had the chance to experience what it really means to live in fuel poverty.
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Xoserve and Fuel Bank Foundation, “The Price of Warmth”
Event-based PR can be a great way to engage your audience in a socio-political theme your organisation cares about, but there are a variety of other possible approaches. For example, brands can rely on book your list a spokesperson, like the CEO, to be vocal about the values they embrace. This offers excellent opportunities for thought-leadership, including the chance of giving interviews, writing editorial pieces, or using personal social media accounts as platforms to amplify the company’s marketing activities.