One of the advertising platforms Social Networks you can use is Twitter Ads to give your e-commerce that boost you’re looking for. This advertising solution has a ton of possibilities to increase your brand’s visibility, get more interaction with your posts and, of course, sell more!
So today I’m going to explain how to use Twitter advertising to sell more online and tell you about 5 success stories and examples of sectors where this type of advertising is successful.
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Advertising on Twitter: the 5 sectors with the most online sales
Advertising on Twitter to sell more
Like other Social Ads solutions , Twitter Ads consist of ads that are insert between users’ posts. They look similar to a conventional tweet, except for the notice that it is promot content. The “Cards” option allows you to add extra features to increase interaction.
One of the most useful things about Twitter advertising is that you can tailor it to your advertising goals , paying only when a user performs a certain action. Here are the possibilities:
Followers : ideal if you are looking to increase your audience.
Website clicks or conversions : to send traffic to the page of your website that you prefer and track conversions.
Interactions : In this option, you will pay for each user action, such as clicks, replies, retweets, or likes.
App installs or interactions : to promote your app.
Lead generation cards : a type of campaign specifically design to increase your lead database.
Video views : to integrate your video campaigns into Twitter. The “First View” option allows you to make your switzerland phone number list video the first one users see during a 24-hour period.
Personaliz : the most open choice, as it does not have defin objectives. In this case, you pay for each user action.
Sector 1: Travel
If your company works in the tourism types of business integrations sector , Twitter can be a great bet for online sales. These three success stories prove it.
1) Airbnb
This company has been changing the way we think about travel for years, connecting local residents with vacant rooms and travelers who want to stay in them. To promote its service, the bz lists brand launch an advertising campaign on Twitter in which it offer users $200 off their rental for a period of 6 months. This juicy offer achiev a participation rate of no less than 4%.