Marketer: this is what you can learn from a bootcamp
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Column – Playing into scarcity and urgency, that’s what many marketers get results from. Because scarcity directs our attention. And that’s exactly what I thought about during a bootcamp. Will you read along?
In a row of four I lie with my colleagues in the wet grass on the ground. On a sports mat, mind you. Three times a minute of planking while in between we do half burpees , sprints, slam balls and leg dipping down . Well, such a boot camp is not nothing for the average office clerk.
Fortunately, we have a personal trainer who encourages us to get the most out of ourselves. Not only that, because if you seek out your own limits, he will help us through it. Giving up is not an option.
So even when your arms are shaking, you feel like you can feel all your vertebrae separately and you only think about the fact that you don’t want to be the first to give up, that’s when he supports you. And he does that by counting down. Not from one second to one minute, but by counting back. Because that works a lot better psychologically, our personal trainer explained later.
Marketing Insight from the Trainer
At the moments when it gets tough, he calls o
ut the time. So at thirty, twenty and ten seconds. And if you really threaten to give up, he counts the last seconds with you. So that you always reach the end goal. Sometimes a slogan like ‘You can do it’, ‘Keep going’ or ‘You’re almost there’ comes through as an extra incentive.
Women exercising.
And that got me thinking. Because while I was leaning on my elbows and toes with a straight back, I thought about the end goal that I had to achieve. There is a clear link with marketing. Many webshops use their marketing in such a way that you buy your product just before the end of the campaign.
Where our personal trainer encourages to persevere until the end, a list of oman consumer email marketer encourages to buy before the end of an offer. And with that, as a marketer, you play on scarcity and urgency. Because if you have the feeling that you are in danger of missing out on an offer and missing out on a purchase, then something happens to you. It is factually substantiated: scarcity simply directs our attention.
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Urgency and scarcity
Counting down to a moment when the offer expires works. fundamentals of b2b segmentation [5 steps] If you then also throw in a slogan such as ‘This offer expires in two hours’, ‘Only one left in stock’ or ‘Ten people are looking at this product’, there is an extra incentive. You can of course also add this tactic continuously. For example, a countdown clock with the time until dispatch. ”Order within 1 hour and the product will be delivered tomorrow.” Urgency, in other words.
In addition to that offer around urgency, you can also play on america email list the scarcity. You only have twenty spots for that new training, only a hundred people can register for the pre-order and the new product is only available to people who receive the newsletter.
You don’t have to give a discount, but you make your product or service feel less accessible to someone. And that’s what people are attracted to.
This approach works. Just ask the average entrepreneur about the turnover during Black Friday.