Content inventory is a process of systematically reviewing your website’s materials. Its main action is to make a list of the pieces that have already been publish in order to analyze the features and elements that can be optimiz in relation to information quality and SEO (Search Engine Optimization) requirements.
Valentina Giraldo
Dec 21, 20 | 7 min read
How to make a content inventory
Reading time: 7 minutes
The content inventory is one of the key elements of a Content Marketing strategy , as it guides a crucial stage for the quality of the results: production planning.
With this process, it is easier to determine what pieces, topics and resources can be includ to make the website more attractive and valuable to the buyer persona .
However, before you begin the process you ne
to determine what requirements you will use to classify the mapp content as useful or not for your strategy.
Inhibit the duplication of topics and lesotho email list 150000 contact leads the repetition of content formats to improve the user experience and the diversity of keywords on which you can base your productions.
Identify the strengths of your strategy to invest more in pieces that really bring good results.
Understand the level of user engagement in relation to content characteristics: you will be able to verify which pieces had a higher volume of clicks, were shar more, had more comments and likes, for example.
Understand session bounce rates and interactions through sequences of actions within a website.
Determine what type of optimization should be done on the content , in relation to URLs, titles, keywords, visual and interactive content , backlinks, meta tags, etc.
Eliminate inconsistent information, poorly produc pieces, formats irrelevant to the buyer persona, broken internal links, error pages or missing metadata.
Adapt all pieces of content to the most recent Google updates.
How to make a blog content inventory?
It is possible to perform a content audit manually, in an Excel spreadsheet , but that process will be extremely complex.
To spe up the task, you can rely on technology: there is inventory and content audit software , which in addition to automating the entire process, produces data for analyzing results.
Take a look at each process to understand how a content
Analysis and mapping
The first stage in any content production process is the search for keywords, topics, types of content and trends in the business segment .
At this stage, it is important to analyze the in-person events in the post-covid-19 era competition’s strategy to map what really work and thus, not have to go through the trial and error process.
With content inventory, you’ll know exactly which pieces you ne to create from scratch and which just ne updating and optimization .
We have select some tools that can help bgb directory you automate the process of content inventory production, search engine optimization, among other improvements.