Intent-focused SEO: As AI becomes more intuitive! optimising for search intent will be critical. Your content should aim to answer specific questions in a concise and helpful way What are experts .
New opportunities in ads: Paid search and display ads will still play a role in reaching your audience! appearing at critical touchpoints in the user journey.
Stay relevant in conversations: Google’s AI results also allow for “follow up” queries and deeper dives into topics. Make sure your content provides answers not just to the initial question but also to related questions a user might ask.
A recent What are experts article for
MarketingWeek by Andrew Holland! an SEO country email list specialist! titled AI search is going to change marketing… are you prepared?. The author notes users may no longer need to even go to traditional search engines in the first place for some of their queries. We agree. As generative AI improves! users will be less inclined to explore page two – or to be honest! page one – of search the importance of strategy results. Instead! they’ll interact with a few carefully curated pieces of content which have been pushed by AI.
The article also argues this reduced visibility of search results makes brand awareness more important than ever. Building a recognisable and trusted brand will be critical in ensuring AI selects your content to appear in those first snippets of search information.
But! while it’s What are experts clear brand
awareness is more important than ever! we believe there’s still a place for strategies that can capitalise on AI-driven intent signals. Marketers will need to get creative with PPC (pay-per-click) placements and book your list paid social ads to remain relevant in an increasingly AI-curated landscape.
Pod’s Digital Marketing Lead! Raven Wheatley-Hawkins! added: “We still need SEO more than ever! but PPC is also now more valuable to take up the real estate on a page. Although this does mean that the cost of PPC is being driven up. SEO still needs to be great as organic search is the foundation of PPC working well. Local SEO is vital for real estate too.”