Having a website that generates real sales opportunities is not a one-time task. Website maintenance ensures that your company’s online image remains attractive, functional and outstanding over time.
Tatiana Forero
Oct 12, 20 | 11 min read
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Reading time: 9 minutes
Just as companies maintain their computers, web maintenance is necessary to preserve the quality of your virtual space and ensure that it is ready to receive your users.
Now more than ever, with the digital transformation consolidat after the COVID-19 pandemic, it is essential to strengthen the digital presence of brands.
And an essential aspect of this mission is taking care of your most valuable digital asset: your website ! For this, as you already know, web maintenance will be your best ally.
Keep reading to find out what this service is all about, what its advantages are, and how much money you should invest to ensure that your website has its “doors open” whenever your clients and users require it.
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What is web maintenance? Web maintenance
encompasses all preventive or corrective actions carri out on a website to detect errors that are undermining its structure, usability or performance , thus preventing it from deteriorating over time.
By carrying out maintenance tasks on the elements, content, architecture, hosting and other technical aspects of your website, you can ensure that your list of liechtenstein consumer email digital storefront is functional, organiz and ready to serve your users.
Advantages of web maintenance
You already know that your website is the backbone of your digital presence . And as such, web maintenance helps reflect the value of your brand. Specifically, these are the advantages of investing in this process:
Fix design, content and usability errors
Web design trends and information are constantly changing in the digital age, and your website can’t be left behind, don’t you think?
You may have notic that we have gone from seeing flat websites to interactive pages full of visual elements that seek to capture the attention of users.
Similarly, content that was publish
5 years ago may no longer be as relevant today, both in terms of subject matter and viewing experience.
In this sense, web maintenance allows what is the onboarding process in b2chat and how does it work? you to identify the pages that require optimization in content, design or functionality . In this way, you will be able to have an updat website that improves user retention .
It favors the organic positioning of your website
We agree that moving towards the top positions in Google’s search results pages (SERPs) is one of the most important goals in Digital Marketing . After all, 53.3 % of all Internet traffic is organic.
Website maintenance not only allows you to check that the front-end aspects are optimiz, but that the technical SEO configurations are working as they should to ensure your share of organic traffic .
In this process, evaluations are carri out on loading spe , the functioning of links and buttons, the review of the responsive design and other factors adb directory relat to the positioning of your website in Google.