Building strong! lasting relationships with customers is becoming increasingly important by the day for B2B marketers with a powerful . But keeping track of who’s who! engaging them across multiple platforms and ensuring your messaging is on point? That can feel like a never-ending juggling act.
That’s where a powerful customer relationship management (CRM) system comes in to save the day. It’s like having a one-stop hub for all your customer data! helping you stay organised! track interactions and give your audience exactly what they need! when they need it.
So! what makes a CRM such a game-changer for B2B marketing? How are B2B brands using it to their advantage? And how are our expert Podsters helping them? Read on to find out.
The benefits of a with a powerful CRM’s integrated approach
It’s no secret that! when it comes to choosing the right CRM for our customers! at Pod we are huge fans of HubSpot. As a HubSpot Platinum certified solutions partner! we’ve helped some of the largest energy industry email list and cleantech B2B brands get the most out of this powerful CRM! consolidating marketing! sales! services and operations into one integrated platform.
Its integrated nature makes HubSpot ideal for brands eager to streamline their processes and rely on one source of truth for customer insights. This all-in-one approach also eliminates the need for invest in a link building strategy solutions from multiple software providers! simplifying a brand’s tech stack and reducing costs.
An example? Leading business energy provider! npower Business Solutions (nBS)! managed to save £50!000 a year by working with Pod to consolidate five tools into one through HubSpot.
Download the nBS case study
HubSpot is also renowned for its user-friendliness! which allows book your list users to access a wide array of tools without a lengthy training process. This empowers marketing teams to make the most of its robust analytics capabilities! making data-driven decisions without being overwhelmed by the amount and complexity of available insights.