have been around for over 10 Social Networks years and some are well establish, but new things and surprises keep coming. This is the case of Vero App, a new emerging network that wants to compete with Facebook and Instagram.
Although it was first launch in 2015, it is only now that Veroapp is making waves due to its exponential growth and for introducing several interesting innovations compar to typical networks. Let’s see what Vero can offer users and brands.
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The advantages of Vero App for users
Vero’s strength is that it aims to create a sense of authenticity , of forming real connections between people. For this reason, it offers users different levels of privacy, from “close friends” to contacts that are simply follow. In this way, its creators argue that it allows users to relate in a more authentic way, since in real life we do not have the same levels of trust with everyone.
Vero is ad-free and, according to its founders, will never be, which for the user means a much more fluid user experience. In exchange, this social network is bas on a subscription model: the first million users will be able to enjoy it for free and forever, but the following ones will have to pay “a few dollars a year” (the exact amount has not yet been reveal). Although at first it may grate on us because we are us to free belarus phone number list networks, we must remember that there are already many paid services with great acceptance, such as Netflix or Spotify.
Finally, another of its selling points for users is the protection of privacy , since Veroapp does not share data with brands.
What can Veroapp offer to companies?
The advantages of Vero App for users are very obvious, but it may not be so clear at first what it offers to brands. However, this network has several very interesting possibilities that could make it a part of online marketing plans in the future :
Without algorithms . On Facebook, brands see how the algorithm in the Latest News section limits the reach of their posts, so in many cases they have no other option than promot posts. On the other hand, in Veroapp the user can see all the latest posts from the people and how much will we invest in marketing in 2022? brands they follow, in chronological order and without alteration. Therefore, it can be a very interesting way to reach our audience organically.
It offers an in-app shopping option . Vero retains a percentage of these, but it can still be an alternative way to generate conversions.
It is very attractive for influencers and cz lists content creators, both for the multiple formats of the publications and for its organic reach. Therefore, brands interest in influencer marketing will do well to keep an eye on it.