The TikTok trend right now: Brazilian marketing
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That TikTok can be a great success for companies has been known for a while. However, it is difficult to achieve that success. Due to the large amount of competition and videos that appear on the platform, it is more important than ever to be distinctive and to stand out. The new TikTok trend ‘Brazilian marketing’ therefore comes at just the right time.
In this article I share some of these videos and the (positive) reactions to them.
But first of all: what is Brazilian marketing?
This form of advertising has come over from, as the name suggests, Brazil. In the South American country, local entrepreneurs wanted to use their originality to promote the products.
This striking trend quickly appealed to Dutch companies and their target audience. The trend is that a video is shown in which something happens where a situation does not go according to plan. Usually this video ends in a fall. It is a bit like one of those laugh at home video videos. At the exact moment of impact, the video of the creator (in this case the company) is played in which they sell the product or service.
The result? A funny, accessible and (often) authentic way of advertising. And those are exactly the ingredients that can help you go viral on TikTok.
Ready to laugh, scream and roar? Here are some companies list of new zealand consumer email l that have capitalized on the trend. Some are bigger than others, and some don’t promote products or services, but recruit employees. Because that’s possible on TikTok too .
Well-known brands
HEMA
HEMA is truly the winner of out-of-the-box promotions fundamentals of b2b segmentation [5 steps] and videos. Especially on TikTok and Instagram, they do everything to reach the (younger) target group. They call it ‘HEMA marketing’. A real hit, because the video has now had 1.2 million views.
They made a total of 3 of these videos and all aob directory were appreciated by the target group. One of those videos has again 1.2 million views and the other.