Twitch
Whether you’re watching Keke Palmer raise a family with And while social platforms like Facebook, Instagram, and TikTok have all enabled and tested live streaming features, Twitch still reigns supreme as the go-to place for long-form live video.”
While it may not seem like an obvious socia c level contact list l platform, as many people go there to watch videos rather than record or interact with them, it still competes with other social channels that have launched their own live video clones.
Since our first survey, Twitch usage has increased by 29%, driven by Gen Z and Boomers, with the percentage of total consumers using it increasing from around 7% to 9%. Gen Z led this growth, with Twitch usage skyrocketing from 13% to 17%. learn the typical project workflowBoomers are also getting in on the action.
In May 2022, just 0.3% used the platform, while today it is close to 3%. While this may seem like a small percentage, it could still amount to thousands of additional users.
3. LinkedIn
Between May and January, LinkedIn grew by 20% among the consumers we surveyed, driven by Boomers.
However, the platform has started to see declines in other age groups. While LinkedIn usage declined mildly for every other generation, LinkedIn usage among Boomers increased from 11% to 20%, an 85% increase.
Overall, we’re not too concerned about the small mobile list declines, as LinkedIn continues to be a mix of social media and utility that professionals will need and use.
4. TikTok
Despite TikTok’s ongoing concerns, people who fell in love with the platform in May seem to be sticking around, while others are starting to experience the channel for the first time.
Between May and January, TikTok usage among consumers participating in our research increased by 16%.
Usage also increased across generations – especially among Boomers. When looking at generational growth, the number of Boomers using TikTok increased by 164%, again showing that they are picking up on many of Gen Z’s viral trends and apps.
From the research, we estimate that one in three American adults now uses TikTok.
If you’re not on TikTok yet, you should keep that in mind and take some time to consider whether the app makes sense for your company.
Just keep in mind that it will take some time and resources related to videos, as well as user research on all the trends happening there, to create a successful strategy.