There is still a lot to learn in the world of email marketing. There, that’s out. Why do we say that so loudly? Because, in 2024, we still receive a lot of general, commercial emails. The information in them is nine times out of ten not relevant to us. We don’t even open most of them anymore. So how should we do it? In this article we show four examples of customer-oriented and personal emails. Get inspired!
Webshops possess a huge amount of data. Data that customers automatically provide when they place an order. All this customer data, such as personal details and order history, can easily ensure more engagement. How? By enriching every email and tailoring it to the unique customer.
Below you’ll find four examples of customer-centric communications that go beyond adding the customer’s first name.
Example 1. Personalizing based on viewing behavior
Before you can create personalized emails, it’s important to know your customers . What pages do they visit most? What products do they view? How long do they stay on your site? Answering these questions will give you insight into your visitors’ interests and preferences, which will form the basis for a personalized email strategy.
Audience segmentation
Once you have insight into the behavior of all visitors, you can segment the audience based on different criteria. Think of the pages that customers have visited, which product categories they are interested in or how often they list of palestine consumer email visit your website. With all the collected information about the behavior of visitors and the audience segmentation, you can create personalized content that matches their interests and needs.
Create personalized content
Personalized content can range from offers for products the basic principles for balanced color use on your website customers have viewed to helpful content that helps them make a purchasing decision. By providing relevant and valuable content, you increase the chances that your emails will be read.
A good example is from Zooplus. As an existing customer, I america email list looked at a food and water dispenser for my cat. After some deliberation, I clicked away the product without adding it to my shopping cart. Then I left the website. After about an hour, I found the email below in my inbox. I think it is a perfect example of a personalized email. Not only is the product in the email, even the header photo is tailored to my viewing behavior. Zooplus knew I was shopping for my cat! A bull’s eye if you ask me.