Podcasts are a rapidly growing phenomenon and are increasingly used as a B2B marketing tool because they are cheaper to produce than video and perfectly fit into today’s fast-paced lifestyle: they can be listened to at any time of day and in parallel with other activities such as driving, cooking, playing sports, eating, working, etc.
The keys to success with podcasts in your B2B marketing strategy
Ignacio Gallego, professor at the Carlos III University of Madrid and author of a thesis on podcasts, defends the profitability and effectiveness of the tool even with a small number of subscribers.
When designing a podcast strategy for B2B marketing , Ignacio Gallego explains that it is good to think of “series logic.” Create a series of ten chapters india whatsapp number data where each one tells a topic related to the theme of the series.
Producing a podcast in this way helps you analyze. The final result and think about. The changes that will be introduced. In a second batch the podcast. As of podcasts or, as the author mentions.
After working on the production, he comments that it is even more important to think about the dissemination of the podcast and the social media australian businesses birectory and communication strategy associated with our B2B podcast. For Gallego, the podcast contributes to creating a universe around the brand and all this makes the public keep it in mind beyond the television spot or paper advertisement.
At PGR we can create a B2B marketing strategy where the podcast is the protagonist.
How to execute a podcast strategy for B2B marketing?
These are the steps you should follow before you ej leads start producing the podcast for your company:
1.- Set the objective
Defining the podcast’s objective is key to deciding. Who will participate. And how the content will be disseminated. In addition. Focusing on a clear purpose and providing value and relevant information on a topic helps attract and retain an audience.
2.- Plan with the public in mind
Start deciding what topics to cover in your podcast based on the interests of your target audience. Identify the points that stand out in each topic and focus on those that are valuable to your business.