The most used social networks Social media continues to be a growing trend… and it shows no signs of changing anytime soon. You (like most people) probably spend a lot of time on it. If you want to make the most of it to position your brand in the market… you’ve come to the right place!
Currently, there are more than 3 billion users worldwide who connect to social networks daily, representing 42% of the global population.
The most used social networks Facebook remains the most used social network
Despite what some people think, Facebook continues to lead the ranking of the most used social networks by internet users in 2019. This year, it has increased by 141 million monthly users compared to 2018, reaching 2.271 billion MAUs (monthly active users) . As we already know, Facebook’s essence is connecting people with people, whether they be friends, family, or business partners.
The most used social networks It allows you to share all kinds of resources, images, videos, web pages, even surveys. It can also organize your content into thematic lists (interest lists) to which your contacts can subscribe. Another interesting feature is Facebook groups. They allow you to participate in groups related to the professional sectors that interest you and keep up to date with all the latest news.
On the other hand, if you’re willing to invest a whatsapp data little money for your business, Facebook ads are starting to have considerable success. Finally, among the many other features that the great Mark Zuckerberg is implementing, we even find a chatbot in his instant messaging app. Amazing, right?
Youtube continues to grow
YouTube continues to grow thanks to YouTubers, who have helped this social network reach 1.8 billion monthly active users in 2019, representing a 300 million increase compared to the previous year. Take advantage of this social network’s reach for your business by creating help, support, testimonial, and sales videos!
Instagram, the third most used social network
Instagram is the social network par excellence for young people, although it’s already becoming popular among all ages. And yes, as we suspected, it’s the third social network to reach one billion monthly active users. It’s clear that Instagram Stories and Instagram Shopping have played a big role in this growth… take advantage of these new features to create greater engagement with your customers.
Other social networks disappear
Meanwhile, other social networks like Google+ and Vine have come to an end . Low platform usage and serious flaws in user data protection effective video marketing strategies to succeed on social media led to Google+’s closure. On the other hand, after three years at the top, Vine is disappearing, largely due to competitors like YouTube, Facebook, Instagram, and Snapchat, which have swallowed it up due to their video power.
And new ones emerge
Have you heard of TikTok yet? If not, I assure you it will soon. It’s becoming the social network of the moment! It was created in 2016 in China, but has grown exponentially in a very short time.
It’s a social network for creating and sharing short search engine optimization mails videos of 3-60 seconds. It’s a leading platform in Asia, the United States, and other parts of the world. Everything indicates that it will gradually become popular in Latin America and Europe as well.
As we’ve seen, social media is a fundamental part of our content strategy today. If you want to know if your social media strategy is working well, check out this post.