ID-100256074Analysis is what makes marketing a science rather than a game of chance. The metrics you For many business owners! online marketing is a superfluous expense! something that is only allocated a budget when all other areas are covered. This is because the outcome and performance of an online marketing campaign are uncertain: it may be a resounding success and bring you new customers! or it may be an apparent failure! wasting time and money.
A regular and thorough analysis of these 12 most relevant online marketing metrics will help you overcome this factor of unpredictability and ensure the success of your campaigns.
On relevant sites
– Total visits: Visits can be measured both on the main website and on any other list of congo consumer email site relevant to the strategy! such as a blog or landing page. The total number of visits will help you to have a global approach about how the actions that aim to drive traffic are working! as well as detect problems when this value changes drastically in a short period of time.
– New sessions: This metric can be found in Google Analytics and allows you to know how many of the visitors are new and how many are recurring. You will be able to discover if your site has enough engagement or if the outreach efforts are fruitful! as well as detect what effect the changes you make have.
– Specific traffic by channel: Ideal for large campaigns! this metric available V automation: how does it affect user experience? in Google Analytics allows you to know which channels bring the most traffic to your site (direct! through referrals! organic or social). Once you detect them! you will be able to allocate more resources to the most relevant channels.
– Bounce rate
This tells you what percentage of users have left the site alb directory after visiting only the landing page! that is! without having interacted with the site. It is desirable for this percentage to be low! so if you notice that you have a high bounce rate! you should analyze what improvements to introduce to retain visitors.