The marketing secrets of Rituals [+ 10 tips]
Want to take control of your prompts and get more out of AI tools? Take the online course on December 19
Curious about the success story of Rituals, the Dutch cosmetics brand that is conquering the world? Discover the powerful marketing secrets behind their unprecedented growth and learn how you can apply these lessons to take your brand to new heights with 10 fun tips.
Rituals , the Dutch cosmetics brand, has been on an impressive growth path in recent years, with record sales, international expansion and innovative concepts. There are now more than 800 stores spread across 27 countries.
Rituals began in the year 2000 when Raymond Cloosterman founded Rituals. The first store opened its doors in the Kalverstraat in Amsterdam. And from there it grew into a globally known brand. Let’s take a deeper dive into the figures and strategies that contributed to the remarkable success of this beloved brand, based on the Eastern world.
I have been a fan of these products for years and enjoy using them in my bathroom, kitchen and even as a nice scent for my car.
Rituals marketing source: balesphotography
Unsplash
Shining figures: record turnover and ambitious goals
In 2023, Rituals reached a milestone with a record turnover of 1.7 billion euros. This is an astonishing increase of 22% compared to the previous year, which also recorded a record turnover of 1.4 billion. In 2021, the company broke through the 1 billion euro turnover barrier for the first time with an impressive 1.1 billion.
For 2024, Rituals has ambitious plans to further grow its turnover, aiming to reach more than 2 billion euros. CEO Cloosterman also ambitiously announced that Rituals wants to open another 250 new stores in 2024, a testament to its continued expansion.
Tips
Let your brand shine with annual reports on growth and goals to keep customers engaged. You can share these figures of your company on your website or by writing a press release and sending it to interesting platforms and news websites, such as Frankwatching.
Tell the story of the founding and give your website or webshop a list of panama consumer email personal touch. Create a special ‘About Us’ page where you tell the story of the founding of your company. Start with the inspiration behind starting the company and mention important milestones and highlights in its history. Use personal anecdotes and
photos to make the story vivid and authentic
Consider creating video content where the founders tell their story. Videos a lime green ‘brat summer’: the genius marketing behind charli xcx’s brat have the power to convey emotion better than text and can create a deeper america email list connection with your audience.
Global Expansion: From Asia to Mind Oasis Experiences
Rituals proudly opened its first stores in Asia in 2023, with branches in Singapore, Thailand, Malaysia and China. This brings the brand to a total of 10 locations. Between 20 and 30 additional store openings in Asia are planned for 2024. The Mind Oasis concept, an oasis of mental relaxation in the middle of busy shopping streets, now has 5 locations spread across Amsterdam, Antwerp, Barcelona.