When Covid-19 swept the world, we all went virtual without a second thought. Today, when it seems we have been able to regain some “ normality,” virtual events will continue to be a big part of our lives.
As we get used to the uncertainty The importance of the moment, technology will continue to facilitate virtual encounters .
Technological innovations have made it possible for the virtual events market to expand significantly in recent months and continue to do so in the future korea whatsapp number data Many companies and organizations have discovered that virtual events can be more profitable than in-person events and that they allow more people to connect without geographical or logistical limitations.
Virtual events allow attendees to join and participate from wherever they are – their homes, offices, another country, etc. Virtual events have allowed everything you need to know about hybrid events us to continue participating and connecting despite lockdowns and regulations restricting our movement.
How does a virtual event work?
A virtual event emulates the familiar experience of in-person events and places it in a virtual or online setting. As simple as it may seem, virtual events can be more complicated since the industry is relatively new. Agencies and event companies like PGR Marketing & Tecnología are striving daily to deliver ever more engaging events for attendees.
As with any event, virtual events have The importance many components. Most importantly, virtual events have two aspects: the technological and the social.
– The technical part includes the platforms to be used and the ability to manage their marketing (online registration, payment integration, customizable forms, video conferences, etc.) to make your event a success.
– The social aspect of virtual events The importance ranges from how attendees will consume the content presented to them, to how they will interact not only with the content but also with other attendees.
For our virtual events to be successful, we must ensure that these two aspects, social and technological, coincide and improve the experience of attendees.
The importance of virtual events
Virtual events have proven their worth in an unprecedented time like the present. Not only have they helped many businesses and organizations find new ways to generate revenue in times of crisis, but they have also helped us connect with like-minded professionals more efficiently. Virtual events have opened us up to unique networking opportunities, where movement restrictions are no longer an excuse. Today, our boundaries to networking with professionals outside our closest circle have been erased.
Now we have no excuse not to look for business anywhere in the world and in any sector.
Why organize virtual events?
The pandemic of recent years has taught us that we must prepare our businesses for possible future similar situations. The move to the virtual world can save us many future costs and has opened up many growth opportunities for companies. Participants share their knowledge and experiences without geographical limitations.
Are virtual events effective?
The effectiveness of virtual events requires that we be methodical in their organization and set the objectives of the event in advance. During the planning period, we should ask ourselves the following questions:
- What is the main objective of the event?
- What KPIs will determine the success of the event?
Once we have established the objectives of our event, we will create a template with the KPIs (Key Performance Indicators) necessary to measure and compare the results of our event.
Are virtual events profitable?
Virtual events can be extremely cost-effective. Compared to in-person events, the costs are infinitely lower: there are no costs for renting the space, or for travel (travel, accommodation and food), or for marketing materials, audiovisual equipment, etc.
Types of virtual events
Webinars
Webinars were the first virtual events to emerge. Their typical format is that of speakers presenting while participants connect from anywhere with a decent internet connection. Webinars can be found in all sectors.
Conferences
Virtual conferences are very similar to webinars , except they are on a much larger scale. While webinars can be a one-time event, virtual conferences can take place over multiple days. They can also support many more attendees than a webinar . The substantial increase in virtual conferences due to the pandemic and their increased cost-effectiveness ensures your future growth.
Product presentations
Many companies in the technology sector have adopted virtual means to launch their products among their customers and press. One example of this is Apple, with at least five virtual product launches in a row. In addition, it also held its important World Developers Conference (WWDC) in 2021 virtually, where it presented more than 200 sessions, including the presentation of updates for iOS, iPadOS, tvOS, macOS and watchOS.
Virtual fairs
Virtual trade shows allow businesses the opportunity to attract leads and immerse them in a virtual world. Not only do virtual trade shows allow you to increase revenue through engagement, but they also open up your offering to a whole new audience as you can access attendees from all over the world. Virtual trade shows offer ease of access to the website or online store, which significantly reduces the steps in the sales funnel.
Virtual events usually require the support of a specialized agency to take care of the technology behind them. As with any event, we will need a team of professionals to organize the perfect virtual event. We should consider the possibility of having specialist roles in managing and coordinating the event at an operational level and especially its marketing, a technical producer, a content specialist, video, etc.
Just like any in-person event, virtual events need a good strategy. We must start by deciding what topics are going to be covered. From there we must ask ourselves about the objectives we want to achieve with the event. Once we are clear about the main purpose of our event, we can begin to develop the content strategy are the key to success. Here are some points to decide: