The DMA has a clear objective: to protect European entrepreneurs and consumers from big tech companies. The giants in question are ByteDance, Meta, Apple, Microsoft, Google and Amazon. To map out this objective more clearly, we divide it into three key points:
Transparency and access to data
The legislation requires the ‘Big Six’ to be more transparent about their algorithms and data usage. In addition, they must give other market participants access to core information and essential services. And that is where point two ties in.
Preventing a monopoly
By appointing these large companies as gatekeepers, a new dynamic comes into effect. They are no longer allowed to abuse their dominant position by giving preference to their own services and products.
Financial sanctions
If the DMA is not strictly adhered to, then the companies are burdened with significant financial sanctions. We are really talking about a certain percentage of the global turnover, so that is huge.
What are the implications of this new legislation?
The objective is clear and the new rules do not lie. This set of rules is crucial to create an opportunity for small parties. Innovation is now stimulated and competition is stimulated. This is what the tech sector needs, but also has a right to. Think of all the smaller players and start-ups, who now finally get the chance to actually play the game.
This set of rules is crucial to create an opportunity for small parties.
In recent years, the Big Six had virtually free rein. Investigations were conducted into alleged abuse of a dominant position, but it took years before the European Commission could put its finger on the sore spot. Now, as a smaller player on the market, you can file a complaint yourself, for example with the Netherlands Authority for Consumers & Markets .
In addition, as an e-commerce player, you no longer have to list of pakistan consumer email deal with Amazon placing their own products above yours, to name a few. As a consumer, you won’t notice much, except that apps become more accessible and that you get a relevant update every now and then .
What does the DMA mean for each tech giant?
Google
Anyone who is even a little bit familiar with the world of search behavior knows that Google has a big finger in the pie. You search for directions to your Airbnb, want to rank your business higher in the SERPs, tropicana, gap & dunkin’ donuts: the 3 biggest pitfalls in rebranding connect all your smart devices to Nest and watch endless tutorials on YouTube. You may use one, two or more of these services independently.
But Google wins the jackpot, because they store all your data america email list under one fan . They have so much information about you, that if you were to list it all, you would probably get weak at the knees. This piling up of data is no longer allowed, thanks to the Digital Markets Act.
Also read: New legislation from 2023: this is what awaits you with the DMA, DSA & DGA
Amazon
Amazon is not nearly as big here in the Netherlands as it is in America, but we also keep buying on the platform. We also watch Amazon Prime en masse and more and more people have a speaker in the center of their living room. And this is just th