Easy way to Easy way to spy on your competitors? Take an online look into their kitchen
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Good marketers start from their own strengths. But honestly: it is still nice to take a look at the competitor to see if they have their affairs in order. And of course to learn from, because the motto ‘better stolen well than badly invented’ is secretly applied quite often. There are various possibilities online to take a look behind the scenes of your competitor. I will take you with me.
The beaten track: website and newsletter
Let’s start with an open door: check out your competitor’s website and sign up for their newsletter. Done ? Then also check if there is a newsletter archive on the website. By law, it is required to show newsletter subscribers a preview of your newsletters before they sign up. In practice, this is not often applied, but who knows, that one competitor may have done it properly according to the rules.
Is your competitor a webshop ? Then check how they present their products: what photos do they use? Maybe a 360-degree photo? What are the product features in it? And if you really want to know how well they have it together, just buy a product and check which emails you get, what the service is like and what goes well (or not well) with the shipping.
Want to look at the technical side a bit more? There are tools and browser plugins that can check scripts in the code of the website. This way you can find out which tools your competitor is using and see if this is something for you too.
Google Ads: from anonymous to highly detailed
Advertising in Google Ads also brings more information than just your own campaign results. We will see that other parties such as Meta and LinkedIn, just like Google, also need to be transparent in who is advertising and with what message. But first a statistic that my clients always find very interesting to see: the Auction Insights.
Auction Insights
Screenshot auction insights
Once you have a Search campaign running, you will see over time how you are performing ‘in the auction’, or in other words, compared to your competitors who are advertising on the same keywords. You will see, philippines email list 3 million contact leads among other things, how often your competitors are shown (in what percentage of all searches is their ad visible), what the overlap percentage with your ads is (in what percentage of cases are you and that competitor visible to the person searching) and how often the competitor is above your ad, or even at the very top of the paid search results.
This will give you an idea of your direct competitors
and give you some idea of how much budget they are investing online marketing: the trends & tips for the second half of 2024 in their Google Ads campaigns. Do you have a Performance Max campaign running? Then you will aleart news also see a competition overview in the insights of the campaign.
Center for Advertising Transparency
But that’s not all. Do you also want to know what the ads of that competitor look like? You can!