B2B Website Guide: How to Use Your Digital Presence to Generate Qualified Leads
Just because a business is not consumer-oriented does not mean it can afford to neglect its presence on the web. […]
Digital marketing
Digital Marketing
Digital marketing
Customer Centric Guide: Understand what a customer-centric company is and how to transform yours into one
Ensuring customer satisfaction is essential to succe in increasingly competitive markets. It is therefore not surprising that many companies are
Digital marketing
Service Marketing: What It Is and Why This Type of Marketing Is Important for Your Business
Service Marketing is a set of tactics that aim to add value to the service offered, in order to persuade
Digital marketing
How to listen to the voice of the customer and boost your business with it
Orienting business processes and strategies towards people and users is a key aspect for business success in this era, which
Digital marketing
Multichannel Marketing: How to Captivate Your Brand’s Audience No Matter Where They Are
Multichannel marketing aims to spread a campaign across different platforms. The idea is to expand and distribute it in different
Digital marketing
Customer segmentation: a guide to categorizing your consumers and guiding business decisions
Customer segmentation is the process that allows companies. To divide their consumers into specific categories, bas on characteristics that are
Digital marketing
Social Networks & Social Ads 5 sectors where Twitter advertising is effective for generating online sales
One of the advertising platforms Social Networks you can use is Twitter Ads to give your e-commerce that boost you’re
Digital marketing
Content Management System (CMS): Why should you implement it in your company?
CMS stands for Content Management System. In short, a CMS allows you to create, organize, publish and delete content on
Digital marketing
Learn about the concept of interactive ecommerce and the opportunities it opens up for virtual stores
Interactive e-commerce has increasingly become an interesting option to boost digital sales, due to its ability to offer users an
Digital marketing
Customer Journey: How to map your customers’ path to give them a pleasant experience
Customer Journey is the complete experience of a consumer with a company, from the first contact to the post-sale. Understanding
Digital marketing
Learn the roadmap for a successful SEO strategy for media outlets
In a world full of news and information, how can media outlets improve their visibility to win the highly-contested clicks
Digital marketing
The 12 best marketing podcasts in Spanish today
Entrepreneurs and marketing professionals always want to learn about new methodologies and strategies that are emerging in the market. In