How marcom professionals use AI in their work [infographic]
Applying AI tools in your work may take some getting used to and sometimes requires a different way of thinking […]
Digital marketing
Digital Marketing
Digital marketing
Fundamentals of B2B Segmentation [5 Steps]
B2B Fundamentals of purchasing processes are becoming increasingly complex. One of the characteristics of this is the growth of the
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Tropicana, Gap & Dunkin’ Donuts: The 3 Biggest Pitfalls in Rebranding
Tropicana, Gap & Dunkin’ Donuts: The 3 Biggest Pitfalls in Rebranding A rebranding is an exciting step for any brand.
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The basic principles for balanced color use on your website
The basic principles for balanced color use on your website Choosing the right colors for your website is a tricky
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A Lime Green ‘Brat Summer’: The Genius Marketing Behind Charli XCX’s Brat
A Lime Green ‘Brat Summer’: The Genius Marketing Behind Charli XCX’s Brat Artists (and brands) are having to get increasingly
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Youth Survey 2024: the most striking figures on media use
The annual youth survey (conducted by Mediahuis, Wayne Parker Kent and Mediatest) has been published again. It gives us the
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The impact of color on customer behavior: lessons from bol, Starbucks & McDonald’s
The impact The impact of color on customer behavior: lessons from bol, Starbucks & McDonald’s Why did McDonald’s choose red
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Online marketing: the trends & tips for the second half of 2024
he first half of the year is already over. We try not to fall into clichés, but developments in the
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5 event trends in 2025: conscious conferencing, consciously dealing with AI & more
example, consciously dealing red was chosen because of its stimulating properties that are associated with activity and increasing the heart
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How marcom professionals use AI + prompt tips [research]
ChatGPT is often marcom professionals used as a general search engine. And as a kind of question and answer that
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Marketing is like dating: this is how you seduce customers into a long-term relationship
Marketing is like dating: this is how you seduce customers into a long-term relationship Want to take control of your
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How to Create Impactful Design in Canva in 5 Steps
Why did McDonald’s choose red and yellow in their logo, and how do you always recognize Starbucks so well among