Lead nurturing definition: converting your prospects into customers
You’ve been hearing about lead nurturing for a while but still don’t know what it is or what it’s for? […]
Digital marketing
Beginner Guide
Digital marketing
The metrics you should analyze in your online marketing campaign
ID-100256074Analysis is what makes marketing a science rather than a game of chance. The metrics you For many business owners!
Digital marketing
11 e-commerce trends that must be consolidated in post-pandemic life
In this era in which COVID-19 has reshaped our way of life, virtual stores have seen in their model a
Digital marketing
Customer Retention Guide: 16 Techniques to Increase Your Customers’ Life Cycle
Understand what customer retention is and why you should pay special attention to this metric in your company. Valentina Giraldo
Digital marketing
Introducing Google Discover, the best window for the search engine to recommend your website
Google Discover is a new opportunity to generate organic traffic for your website. This feature is only available on mobile
Digital marketing
Discover how interactive content can increase your user engagement
Strategies that prioritize interactive content increase online engagement primarily by motivating the user to interact with the brand. To achieve
Digital marketing
B2B Website Guide: How to Use Your Digital Presence to Generate Qualified Leads
Just because a business is not consumer-oriented does not mean it can afford to neglect its presence on the web.
Digital marketing
Customer Centric Guide: Understand what a customer-centric company is and how to transform yours into one
Ensuring customer satisfaction is essential to succe in increasingly competitive markets. It is therefore not surprising that many companies are
Digital marketing
Service Marketing: What It Is and Why This Type of Marketing Is Important for Your Business
Service Marketing is a set of tactics that aim to add value to the service offered, in order to persuade
Digital marketing
How to listen to the voice of the customer and boost your business with it
Orienting business processes and strategies towards people and users is a key aspect for business success in this era, which
Digital marketing
Multichannel Marketing: How to Captivate Your Brand’s Audience No Matter Where They Are
Multichannel marketing aims to spread a campaign across different platforms. The idea is to expand and distribute it in different
Digital marketing
Customer segmentation: a guide to categorizing your consumers and guiding business decisions
Customer segmentation is the process that allows companies. To divide their consumers into specific categories, bas on characteristics that are