Want to create a signup form that actually gets visitors to subscribe?
A subscription form can help you get more email and SMS subscribers so you can connect with your audience even after they leave your site.
In this guide, we’ll show you how to easily create a subscription form on your WordPress site. Not only that, we’ll make it look stunning and add segmentation options so you can maximize the number of subscribers you get.
Before we move on to the tutorial, let’s clarify what an optin form is and what it can do for you.
What is an Optin form?
An optin form is a user subscription and email marketing form. It’s a really powerful tool for growing your audience, building relationships with subscribers, and creating a lasting impression of your brand.
You can display the form on your site in pages, posts, footers, and sidebars.
But if you really want to grow your subscriber list, you have to make it worthwhile. To do this, offer a lead magnet, such as a free eBook or guide. Then, you need to make the form appear at the right time and place, when the user is most likely to subscribe.
Once a user subscribes, you can build a long-term relationship with them via email to keep them engaged with your brand. This way, they will keep coming back to your website for more products, blogs, news, etc.
We will walk you through 2 different methods to create a subscription form on your website.
Method #1 – Using OptinMonster :
OptinMonster is a powerful list building tool that allows you to create stunning conversion-optimized forms that you can display on any web platform, including WordPress, Shopify , Joomla, and even HTML sites.
It’s ideal for those who want powerful targeting rules, different campaign types, ready-made templates, and advanced integrations.
Method #2 – Using WPForms :
Looking for a free plugin to create subscription forms in WordPress? Choose WPForms if you want a WordPress plugin to create a simple subscription form to add to posts, pages, and widget-ready areas like the sidebar or footer.
Ready? Let’s get started.
Method 1: Create an Optin Form in WordPress with OptinMonster
OptinMonster is hands down the best lead generation plugin for WordPress . It allows you to create all kinds of high-converting campaigns for your website, including popups, floating bars, full-screen mats, inline forms, slide-ins, and coupon wheels.
This gives you plenty of ways to get users to subscribe to your promotional and marketing emails. But you don’t want to bombard the user with too many campaigns and that’s where OptinMonster’s targeting rules come into play.
- Page
- User location
- Device
- Departure-Attempt
- Travel depth
- Reference source
- Date and time
You can add these rules to your subscription colombia phone number library form with the click of a button. No coding required. You can even make sure that people who have already subscribed don’t see the subscription form again.
Very nice, huh?
And there’s more you can do new trade name? consider 3 important points with the form. For example, you can sync it with your email marketing service, like Constant Contact , ActiveCampaign , or Mailchimp . That way, when someone signs up for your newsletter, their details will automatically be added to your email account. You can also add it to any automated funnels or email series you’ve set up to welcome new subscribers.
The best part is that you can actually see whether your campaigns are working or not. OptinMonster comes with built-in analytics including visitors, conversion rate, A/B testing, and more. Plus, you can connect it to Google Analytics for more detailed insights.
Another thing you might find useful is that OptinMonster has a gated content option. This allows your readers to see a snippet of your article and prompts them to subscribe for full access. If you are interested in content upgrades, then head over to this guide: How to Use a Content Locker in WordPress (Step by Step) .
Now, as you can see, OptinMonster has so many features, it would take us too long to talk about all of them. So we have covered it for you in our detailed review: OptinMonster Review: Is It The Best Optin & Conversion Tool?
Now that you know why we chose find list OptinMonster as the best WordPress optin form plugin, let’s jump straight into the tutorial.
Step 1: Install OptinMonster
To get started with OptinMonster, you’ll need to sign up for an account . They have plans to fit every budget starting at $9 per month. So you can choose one according to what you need right now and upgrade later as your site grows. Plus, there’s a risk-free 14-day money-back guarantee.
Next, you’ll need to connect your account to your WordPress site. To do this, within your wp-admin dashboard, head over to Plugins » Add New page. Here, search for OptinMonster and install and activate the plugin.
This is a free connector plugin that allows you to link your site to your OptinMonster account. Once activated, you will be able to create and manage all your campaigns from your dashboard.
If you have your OptinMonster account open in another tab, it will automatically detect the account and sync it. You can also follow the setup wizard to connect both.
You can now create your first opt-in form to grow your subscriber list.
Step 2: Create a new campaign
OptinMonster comes with a ton of templates that make it super easy to create an optin popup form to match your theme.
Simply click on OptinMonster in your WordPress menu. This will open the dashboard where you can see the options for creating new campaigns. We’ll show you how to create a popup, but you can also choose any other campaign and the steps below will remain pretty much the same.
Click the Create New link below the pop-up window and the template library will open.
You’ll find designs for events, webinars, registrations, discounts, special parties, and more. Once you’ve found the one you like, hover over it and click the Use Template button . We’ll use the Magnet template .
This template allows you to add a lead magnet to your opt-in form. It’s the best way to get visitors to sign up. You can create freebies like downloadable eBooks, checklists, cheat sheets, PDF guides, and more. You can then allow visitors to download your lead magnet in exchange for subscribing to your newsletter.