In the marketing world, innovation in techniques and improvement of strategies is advancing at a dizzying pace. That is why creating evergreen content is the great challenge today.
By the time you think you’re up to date, there’s probably some other tool that has been developed that you need to study immediately to keep up with the advertising pace.
Something similar happens with content creation: it seems like everything has already been said. This leads to the fact that, in an attempt to be trendy, ephemeral texts containing very up-to-date data, but whose validity is short-lived, abound.
However, there is another type of content that may be in vogue at a given moment, but that remains relevant over time: it is evergreen content. Check out this tutorial by famous English chef Gordon Ramsay teaching how to make a perfect burger:
The video has been around for a few years
now and is still getting views, with over 60 million views. It’s the perfect example of general interest content, with a recognizable personality and an evergreen format. But let’s move on.
And, if we talk about trends, one of them is to have a space for dialogue with the public based on various topics related to our brand. That is why, in recent times, it is noticeable how many businesses generate content on their own blogs.
People are always looking for switzerland email list 2 million contact leads information on different topics. And if there is one thing that will never be obsolete, it is search engines. For this reason, to get more people to reach your blog, it is key to generate evergreen content.
It’s about offering articles, videos, or other types of material whose subject matter never expires. These “evergreen” contents will help your audience, when they have a question, come to your website to find answers. This way, they can learn about your product or service at any time.
In this article, we review the importance
Of generating this type should you choose dv360 or google ads? the pros and cons at a glance of content on your blog and what strategies you can Strategies for apply to achieve it. Find out how to optimize your posts!
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Why should you create evergreen content?
There are a number of disputes benin businesses directory over whether it is better to generate content that is immediately valid or whether it is better to stay on the charts for a longer period of time. To be honest, it strictly depends on your objectives.
The most “advertising” and ephemeral content works very well to achieve certain ends: it is content that can go viral at a given time.