Generating quality leads on social Social Networks media is a concern for every digital marketer. A few years ago, we saw these channels as a way to generate conversation and interactions and we measured metrics such as “likes”, but now we understand that they can provide much more.
To get quality leads on social media, it is necessary to integrate them into our strategy and our KPIs. We must also take into account some basic principles and adapt the tactics to the peculiarities of each network. Let’s see how to do it step by step.
How to generate quality leads with social networks
General recommendations for obtaining quality leads
According to Google’s definition, lead generation is “the action or process of identifying and nurturing potential customers for a company’s products or services.” It’s not just about selling more, but also about gaining insight into users.
To properly plan your strategy for generating quality leads on social networks, take note of these tips:
Focus on the social networks your customers actually use . To generate quality leads, you need to target the audiences you’re really interested in. And the thing is, not all users are on the same networks. If you’re a B2B company, LinkedIn may be your safest bet. Facebook is a great generalist network, as it attracts a very broad audience. Instagram also has a large user base and is great for brands with a “wow” effect: makeup, fashion, travel… Twitter is more important for current affairs topics, and Snapchat can be a great platform if you’re looking to attract a younger audience.
Create quality content . Your social media is only as good as the content you share on it, so you need to build on that south korea phone number list foundation with a good content strategy. You can choose from a variety of formats: blog posts, on-demand or live videos, infographics, downloads… or better yet, a combination of all of the above.
Look beyond your navel . To have an attractive social media presence, you should avoid constantly talking about your brand and products. Focus on offering useful and entertaining content to your followers and don’t hesitate to share posts from other influencers in your sector.
Don’t be afraid to post your landing
pages on social media . You have to be careful not to be overly promotional on 12+1 tips to boost lead generation social media, but that doesn’t mean you should shy away from promotional content altogether. If your landing pages are backed up by quality content, posting them on social media can lead to instant conversions.
Don’t forget about lead nurturing . Getting quality leads is just the first part of the process. To turn this contact into aleart news a sale, you’ll need to integrate them into your lead nurturing campaigns and gradually guide them through the conversion funnel.