What is social marketing?
We can define social media marketing Social marketing as the different strategies we use to promote a company or brand on blogs and other online media , forums, content aggregators, social networks like Facebook or Instagram and any other similar channel that may arise in the future.
Rather than in terms of specific channels or media, I like to define social marketing in terms of direct interaction with the consumer . It involves abandoning vertical communication from the brand to the users and establishing a one-on-one dialogue with them, through the platforms that they themselves use to communicate with their contacts.
The basics of a social media marketing plan
For our social marketing to make sense, it must be part of a coherent digital strategy that responds to the situation and objectives of the company. Therefore, the first step should always be to sit sweden phone number list down and draw up this plan.
At Cyberclick we like to organize the process of creating a social media marketing plan into these ten elements:
The environment Before starting
the strategy, we must thoroughly analyze the market we are in and the characteristics of the competition.
The audience . Segmentation is the fundamental principle of any sales strategy, and social media marketing allows us to fine-tune the target audience we are targeting. Creating a buyer persona is essential to avoid missing the mark.
Objectives . What do we want to achieve? The objectives of the digital marketing plan must always respond to the overall needs of the business.
Strategy . Strategy provides us with a foundation on which to base our plan, since it is the global vision of the actions. But we will always have to cover it with creativity that can carry our message far.
Sales. Converting more is one of the 9 mistakes to avoid in your virtual meetings main challenges of social marketing plans. To do this, you will have to define the steps for the visitor to become a client (and make it as easy as possible, of course).
Loyalty . Whoever has a loyal bz lists customer has a treasure. That’s why your social media marketing plan should not only include strategies to get customers, but also to make them stay with you for a long time.