It is no secret that mobile communication has become essential in our daily lives.
Furthermore, with the growing popularity of messaging apps like WhatsApp, many businesses are wondering whether traditional text messaging (SMS) is still worth it. What do you think the answer is? Below, we’ll explore whether SMS is still worth it or whether it’s better to migrate to WhatsApp.
The main difference between SMS and WhatsApp is the way messages are deliver. Namely, SMS are sent over the mobile phone network, meaning they can be sent and receiv even when you don’t have access to the internet.
On the other hand, WhatsApp requires an active Internet connection, either Wi-Fi or mobile data, to send and receive messages. Therefore, communications are dependent on this resource.
What is the difference between SMS and WhatsApp?
Another big difference between the two options is the cost. SMS is generally charg per individual message, and while prices vary by country and provider, sending multiple messages can be quite expensive.
WhatsApp, on the other taiwan email list 834496 contact leads hand, is an application that has mass mailing benefits for companies, as long as they connect with an official provider that can facilitate this process.
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Open to rate on SMS and WhatsApp
The open rate or Open to rate is a metric us in marketing that indicates the percentage of recipients who open the communication sent by the company.
When it comes to this 7+ best email automation tools to improve your email marketing concept, data shows that WhatsApp is the preferr choice. This is because the open and response rates on WhatsApp are significantly higher than on SMS.
On average, WhatsApp burkina faso leads open rates are 98%, while SMS open rates are 78%. Additionally, the response rate that businesses get from their customers on WhatsApp is 45%, while SMS open rates are 36%.
Now, considering that WhatsApp is more effective for communicating with customers, integrate B2Chat to manage your conversation.