In recent years, Google AdWords Google Attribution has made significant changes to both its interface and the way it measures conversions. Regardless, thanks to other new tools such as Google Attribution, we can more accurately understand all the steps the customer takes and how they influence the conversion. In particular, this tool even allows us to analyse multi-channel conversions to obtain a wider range of data and information that can help us in our digital strategy.
But as always happens in digital marketing, tools austria consumer mobile number list are only useful if we are able to link their use with our marketing objectives. And to do that, the first step is to know how the new attribution models work in Google AdWords .
Attribution models in Google AdWords
What is an attribution model and how does it work?
According to Google itself, an attribution model is “the rule or set of rules that determine how credit for a sale or conversion is assigned to different touchpoints along the conversion path.”
Currently, the default option in Google AdWords is to attribute all conversions to the last click, ignoring the user’s previous path. But the most appropriate option is to change the model based on the objectives and the way each company understands marketing.
Before we begin, we need
o be clear that what is a progressive web app (pwa) and why is it different from the rest? changing the attribution model does not affect the account results, only our perceptions of them. That is, the final number of conversions will be the same, but the system will attribute them differently.
Therefore, you can (and should!) experiment with the different models offered by Google AdWords to better understand cmo email list the results of your account. It is even possible to see the results of different models without having to change the default one.