Content marketing is increasingly Online Marketing establishing itself as a key strategy for attracting qualified traffic .
Today, companies need to dedicate a significant. portion of their resources to creating specialized content. Resolves the doubts and concerns of their buyer personas and turns them into industry leaders .
This strategy for attracting visitors, leads and sales usually requires a certain amount of time during which users go through the already famous conversion funnel.
But content is not only a very powerful tool for generating immediate sales in the medium and long term, but can also represent an alternative approach to outbound ads , which pursue a direct response and therefore short-term sales.
That is, we can effectively and immediately attract the purchase or contracting of a certain product/service through argentina consumer mobile number list an initial attraction lever with content of interest to our potential buyer.
We show you how to do it with two real projects!
Content vs Outbound Generate immediate sales with content
1# Product campaign: Six-Pack Care abdominal bench, by Groupalia
In order to achieve immediate sales of the Six-Pack abdominal bench, for sale on Groupalia, a campaign was carried security in messaging applications out on Twitter Ads that included two types of card-type advertisements with a similar image but different copies:
100% Outbound or offer approach :
Copy aimed at achieving conversions on the ecommerce page, with a single reference to the product:
Content vs Outbound Generate cmo email list immediate sales with content
The landing page was the e-commerce in question, where the user could start the purchase with a single click.