Do you want to create a sales funnel for your website but don’t know where to start?
Normally, to create a sales funnel, you would have to hire a sales and marketing expert to set it up for you. But we’re here to tell you that’s no longer the case.
There are tools that allow you to set up a sales funnel with automated processes to boost sales and profits. So you don’t need experience in marketing, conversion optimization, and website automation.
Follow this step-by-step guide to create a high-converting sales funnel that actually drives results.
To start, let’s clarify what a sales funnel is and what it takes to make it work.
What is a sales funnel?
In simple terms, a sales funnel is the customer’s journey from landing on your website to making a payment.
Any funnel creates a clear path for users to follow so they can move step-by-step toward taking action on your site. For example, if you have a lead capture funnel, the user would go from reading your blog to subscribing to your newsletter.
There is no doubt that a sales funnel helps increase conversions and sales , but it also has many other advantages:
- Break down the user journey into easy-to-follow and easy-to-improve steps.
- Provide users with a clear path to follow (also called a “buyer’s journey”).
- Turn visitors into loyal, returning customers
- Automate processes by reducing administration time
- Integrate tools and platforms for better management.
With a sales funnel, you won’t have to guess what works and what doesn’t. You’ll have a strategic plan to improve sales and grow your business.
4 stages that every sales funnel needs
Chances are, your online store already has a sales funnel that you’re not aware of. You may just need to improve your existing funnel.
For example, you can use content marketing where users land on a blog post, click on a product link, view the product page, or make a purchase .
That’s a sales funnel. But is it working for your business? Is it actually driving sales? What can you do to improve it? What else can you add to the funnel without disrupting the user experience?
Awareness Stage:
- In the first stage, the visitor becomes aware of your brand. This could be a product, a service, an offer, or your company as a whole. Here, you’ll want to grab your consumer’s attention through blog posts, SEO results, ads, tweets, Facebook ads, etc. At this stage, users are at the top of the funnel, and you want to drive potential customers to your website.
- Interest Stage: The visitor becomes a lead as they are now interested in the benefit you offer. Your product may solve a problem they are facing or your service is what they are looking for. It is a good idea to add good content and provide new leads with clear and concise information. This will help them understand what your brand actually does and how it can help them.
- Decision Stage: The potential customer is deciding whether or not to buy from you. They may start researching your brand’s offering, checking out reviews online, and contacting your sales team. This is the best time to explain how you are better than the competition and offer discounts or freebies . You can even make the offer time-sensitive, for example, if they make the purchase in the next 15 minutes, they will get 25% off.
- Action Phase: Now we are at the bottom of the funnel. The visitor takes action to buy your product, subscribe to your service or become a member. They move from visitor to customer.
Once a customer takes action, it doesn’t mean your funnel has to end. The funnel can continue at different stages to keep the customer interested in your brand.
You can get them to subscribe to your marketing emails and newsletter. You can then send emails to share new blog posts , alert them about sales and promotions, and send them your catalog. This will keep them coming back to your website to make more purchases.
The idea is to create a seamless path that directs website traffic from awareness to action.
That being said, let’s look at the el salvador phone number library top sales funnels that work for most websites.
Examples of good sales funnels
There are plenty of tutorials out there australian businesses directory that show you how to set up a sales funnel, but the truth is that there is no “one size fits all” sales funnel.
The sales process and marketing strategy that works for your store may not work for another. You need to find what best helps convert visitors into customers on your website.
If your customers are more active on social media, start there and direct them to your website.
Here are 5 examples of sales funnels you can use:
1. Landing page ” Checkout page ” Upsells and Cross-sells ” Thank You page
2. Blog Post ” Subscription Form ” Email Series ” Product Page ” Checkout ” Confirmation Page
3. Landing page ” Chatbot ” Sales representative ” Offers page ” Payment ” Newsletter subscription page
4. News Article ” Subscription Popup ” Payment ” Account Panel
5. Instagram Post ” Link in Bio ” Offer Page ” Opt-In Form ” Payment Gateway ” Thank You Page ” Confirmation Email
This way, you can create a sales funnel that works fanto data best for your business. Below, we’ll show you the easiest way to set up your sales funnel in WordPress.
How to Create a Sales Funnel in WordPress
We’ve created this 6-step guide to setting up your first sales funnel that actually drives results.
Step 1: Get the right tools
If you want to create a sales funnel that actually works, you’re going to need the right tools. So to get started, let’s list the best free and paid tools you can use.
SeedProd – Best landing page builder with eCommerce features, payment gateways, lead generation blocks, and sales funnel options.
OptinMonster : The best conversion optimization tool to target users at the right time and place to take action on your website.
WPForms – The best form builder for WordPress that lets you create any form you need, including optin forms, registration forms, login forms, appointment booking forms, reservation forms, and more. You can even create product catalogs and accept online payments without an eCommerce setup.
WooFunnels : Upsell and cross-sell products to increase average order value and drive sales.
MonsterInsights : The best analytics plugin to track and monitor your sales funnel.
Here we will focus on these 5 tools that are perfect for beginners, small businesses, and entrepreneurs. For more options, you will want to check out our guide: The 35 Best WooCommerce Plugins to Increase Sales Fast .
Next, we’ll set up a sales funnel with safety nets to catch potential customers who fall through the cracks. Here’s the path we’ll follow:
- New and returning visitors: Create a landing page to welcome them and introduce your product, service or offer.
- User didn’t pay? – Optimize conversions with an exit popup to win back abandoning users.
- Has the customer completed the purchase? – Show upsell and cross-sell campaigns to increase order value
- Visitor not ready to buy? – Show social icons and newsletter signup form
- Is the subscriber interested in the newsletter? – Trigger an automated email campaign to nurture the relationship.
- Is your funnel working? – Monitor and track your sales funnel to find areas for improvement
Step 2: Create a sales landing page
There are different ways to get visitors to your website. So, for example, you can place an ad on Instagram and Facebook. You could also use SEO to drive traffic to your blog post and then lead them to purchase your product from there.
Whichever one you choose, the most important thing you need is a landing page dedicated to selling your product or service.
This gives you a central location to drive traffic from multiple channels. You can then use this page to explain your product, its benefits, the pain points it solves, and any offers you have.
This page is a must for any online business. You may even need multiple sales pages if you have different things to offer.
You can create a sales landing page in less than 5 minutes using SeedProd .