And, according to a study by the Roskachestvo Center for the Study of Consumer Behavior, every fifth person encounters problems. Russians buy goods on marketplaces .
Most often, these are defective goods (29.3%), goods that do not match the description (28.8%), and difficulties with returns or exchanges (21.1%).
At the same time, 95% of survey participants pay attention to ratings and reviews, and almost 36% of buyers offered to leave a positive review of the product for a bonus.
According to representatives of the Ministry of Industry and Trade, in order to solve such problems, it is necessary to develop a strategy for night clubs and bars email list the development of this sector of the economy. And part of this strategy is assigning the status of “trusted” to online platforms.
In 2024, this status was received by Wildberries, Yandex Market, Vkusvill, Letual, Metro, DNS and Magnit, which are trusted because they carefully check their products and meet the necessary criteria.
And so that sellers can successfully sell on marketplaces, I advise you to remember the basic rules of working on online platforms, without which it will be unlikely to make a profit.
Emotions are more important than “bread and circuses”
YouTube’s new “Why We Watch 2.0” report found edit the design and content that 96% of viewers value the emotion in a video.
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Yes, the quality of the picture and sound is important, but if there are no emotions, the video will not be remembered. Hence all our love for funny videos and videos with cute cats.
In addition to the entertainment component, the content must be relevant (90%), meaningful (91%), interesting (93%) and evoke emotions (86%).
The older generation values authenticity and excitement, while the younger generation values creativity and personal relevance. But everyone wants quality content that is made for people.
A sense of community influences how people perceive advertising: users are more loyal to those that support their favorite creators.
When preparing content for business, the trend towards emotions and trust should also be taken into account, as well as a number of other factors.
How to Sum Up the Year on Social Media
It’s time to sum up not only personal, but also business results of the year.
Pressfeed.magazine offered a number of creative ideas to attract the attention of customers and subscribers.
Among them:
- Video messageMake a short video with your team or manager, share your impressions of the year, overview of changes and plans. Use useful, interesting and entertaining content.This way you will be both trendy and in the spotlight
- Research of customer interestsConduct user research. This will attract attention and will be useful not only to you, but also to your clients and industry colleagues.The study, by the way, could also become a viral news item in the media.
For example, Yandex Praktikum published spam data data on the activity and achievements of students:
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- Customer and Subscriber StoriesShare success stories of your clients and subscribers.Show how your product or service has impacted their lives.
You can create a board of honor and talk about clients with high results or share stories of users you are proud of.