15 B2B Marketing Tools for Better Processes & Positive Business Results
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There are a lot of tools in B2B, but which ones really help improve processes? And ultimately positively impact business results? Here is my list of 15 must-have marketing tools for your B2B marketing tech stack in 2024.
As a marketing manager, you are always looking for the best tools to make marketing more efficient, turn creative ideas into valuable leads and ultimately generate more revenue. We are inundated with marketing tools that promise us that you only have to blink your eyes after purchasing to see results. In this, you are more often disappointed than the promises are fulfilled.
Over the past few years, I have therefore kept a list of the tools that have actually helped me improve processes and that have positively influenced the bottom line.
The basic tools
To start, there are a few basic tools that I’m sure you’re already using, or at least have heard of. Your path to marketing success really starts with having these basic tools (and a few good marketers on your team at the controls of course, but that goes without saying).
1. HubSpot: CRM, email marketing, workflows and social media
Let’s start with one of the most important basic tools, because the foundation of your entire marketing machine is of course a good CRM system. HubSpot is an all-in-one platform that offers essential features for B2B marketers.
With HubSpot you can effectively manage your customer relationships, set up targeted email campaigns, create workflows and easily manage all your social media accounts. The nice thing about list of rwanda consumer email HubSpot is that they also offer a lot of help via their blog , HubSpot academy, online events and their helpdesk. The latter is very useful if one of your colleagues has once again been at the controls without being asked and your workflows are broken. A good reason to set up your roles and rights properly in the platform.
Costs: from €20.00 per month for starters
Free trial available: yes.
2. Webflow: for a sleek and fast website
For marketers looking for sleek, fast, and SEO-friendly websites, Webflow is tropicana, gap & dunkin’ donuts: the 3 biggest pitfalls in rebranding a great choice. This platform offers powerful tools for designing and aleart news building responsive websites without requiring deep technical knowledge. This gives your marketing team more control over the creative process and less time waiting for designers to make time.
It is important that you set it up correctly the first time. That way your marketing team can easily add blogs or create landing pages for campaigns.
Cost: Starting at $14.00 per month.
Free trial available: yes.
3. Google Suite: email, document management, analytics, meetings
Ever heard of the emerging startup ‘Google’ (sorry, bit lame)? The Google Suite offers a wide range of tools that are essential for B2B marketing teams. With features such as email, document management, analytics, and virtual meetings.