We live in the digital age and most Online Marketing consumers are connect for a good part of the day, thanks to their computers or mobile phones. New communication channels have open up, making it easier for brands and people to communicate.
The pharmaceutical sector has always been more reluctant to change, which is why digital transformation has taken longer to reach the companies that belong to it. Due to its intrinsic characteristics, any renovation requires a large deployment of resources and swen consumer mobile number list modifications that are a challenge to assume. A large 45% of health companies say they have the resources to carry out the desir transformation, however only 19% have a specific action plan.
Do you want to know the keys
to digitalization in the pharmaceutical sector and the most optimal channels for applying digital marketing? Click here and download our free ebook.
The keys to the digitalization of the pharmaceutical industry – Advance or die
Why is the pharmaceutical industry taking longer to digitalize?
Marketing professionals in the healthcare industry are aware that they must take the digital challenge very seriously and implement changes correctly. But despite this good intention, they still deal on a daily basis with the limitations that the legal framework has in their sector (and its particularities in each country), add to the responsibility of managing communications relat to the well-being of patients. Such sensitive issues cannot be taken lightly and mean that the various adaptations are delay over time.
These and other barriers have delay the digitalisation of the industry. Let’s look at the main handicaps and how much will we invest in marketing in 2022? the path to improvement that some companies are following.
Barriers to digitalisation in the pharmaceutical sector
1# Digital transformation starts from within
Firstly, from the company’s management . If each member of the top management does not believe in bz lists change from their individual or personal perspective, little can be done to advance the digital transformation of all the company’s communication channels.