Corporate events, closely relat to internal and external marketing/branding, are changing rapidly and are therefore also embracing technology quickly. On the one hand, to make the work of the event manager easier; on the other hand, to continuously improve the experience for participants. The event visitor (including Gen Z) is becoming more demanding and expects a unique experience. This goes beyond just presenting products/services or just being “let loose” at a networking event.
Your visitor wants to visit events ( or watch them online ) that have a lasting impact and that take into account the enhancement of the personal total experience. Sustainability is also an important aspect these days. Yet many event professionals (unfortunately) still rely on intuition and gut feeling for decisions around events. If you want to stay ahead and organize truly successful events, you cannot avoid using data.
In this article I will explain how data collection and analysis can contribute to better business events and results. Finally, I will outline a step-by-step plan so that you can easily take the first steps in the field of data collection and analysis for business events.
Data as the key to successful events for every department
Business events come in internal and external forms and are organis by different departments. Departments often have different priorities around events: for example, HR wants to be able to segment well bas on enrich data about participants. The training institute, on the other hand, wants to be able to easily see which training participants have already follow and whether the training goals have been achiev.
Marketing has a completely different goal: they want to offer the visitor a tailor-made program and they want to create an even cooler event every year. So mapping out your goal is very important, but I will come back to that later.
Data collection source: R Vector / Shutterstock
Making the event manager’s job easier and increasing the personal total experience
The use of data can make the work of the event manager/event organizer easier and also increase the personal total experience. As I wrote in the introduction to this article, these are exactly the reasons why the business event list of mexico consumer email industry embraces technology. It is important to know that data can be collect or us before, during and after an event. Developments are moving at a rapid pace and that is why I have list both current developments and features, as well as future possibilities for you below:
Make daily tasks easier
Data can make the task package of an event manager easier. how marcom professionals use ai in their work [infographic] For example, you will soon enter your objectives and what your event will look like via a wizard . Always applies: the more information you enter, the more analyses can be appli to it and the easier it is to see whether event objectives have been achiev. aob directory Software can also proactively give you tips, tricks and ideas by collecting relevant data before, during and after the event.
An example of this is a checklist that moves with the times. Is it true that you haven’t had a dry run with the chairperson yet? Have you call the caterer yet? Such a checklist improves every year bas on data from your previous events.
2. Personal interests and wishes
By analyzing data on areas of interest of participants, feback from previous events and trends in the industry , organizers can increasingly optimize the program of the event in advance. In any case, requesting and analyzing participant data is essential if you want to achieve event goals and measure afterwards whether these have actually been achiev.