New Customer Acquisition in the Age of GDPR
The GDPR, the EU’s General Data Protection Regulation, has been in force for all EU citizens since 25 May 2018. The two-year implementation period was an intense process for entrepreneurs examining personal data. Lead generation and GDPR is a complex topic and needs lots of attention.
It takes a good compliance strategy
if you intend to successfully integrate the new data protection law into your company with impunity. Therefore, it is recommended to continually incorporate the requirements into every business process – including customer acquisition – by GDPR principles.
In this article, you’ll learn how to do it the easy dominican republic phone resource way. Besides, you will receive a compact overview of changes and helpful hands-on tips.
Lead generation and GDPR: Caution when Handling Data
Latest from 25 May 2018, every company – be it a large enterprise or a start-up, a B2B or B2C – must deal with the new EU regulation on the protection of personal data of EU citizens, the General Data Protection Regulation.
Why?
The new regulation strengthens the privacy
rights of consumers concerning their personal data.
Personal data are, e.g. the name, birth date, place of b2b lead generation on facebook birth and residence, employer, religious affiliation, contact data, address, credit card and passport number, IP addresses, location data, cookies.
Data protection now applies to the smallest areas; company size does not matter: every business that processes personal data is affected.
Here is why:
The GDPR requires that companies handle personal data transparently and securely at all times.
Hence, it does not matter where a company is located. Not just companies operating within the EU have to apply the GDPR. All organizations that process data from EU citizens are accountable for them.
What the Data Protection Regulation Entails
You frequently organize raffles or send emails to people business to consumer database who have not yet registered with your company?
Until now, it was easy to collect and use this data.
Previously, silence and inaction of customers were considered tacit consent. Thanks to the GDPR, this is no longer the case.
Still unsure to what extent the GDPR is relevant for you? Put the following questions to yourself:
Have you used purchased mailing lists previously?
Added business card contacts to your mailing lists habitually?
Have you ever asked existing customers for recommendations?
If any of the answers are “yes”, then you should familiarize yourself – in addition to the amendments – with the legal basis of the GDPR. You will find them at the end of this post.
GDPR in the Context of Customer Acquisition
In this part, we will focus on the practical application of the GDPR for customer acquisition.
Put simply:
Every work step involved with customers and suppliers must be re-evaluated in the light of the new data protection regulation.
Thorough attention must be paid to ensuring that every partner in your company will be informed of their rights when transferring personal data.
Evidence of this must be provided when required.
This has implicationsfor various areas of your B2B outbound lead generation. The GDPR applies to all types of direct advertising, be it: emails, brochures, catalogs, sales calls, product samples as well as data research and storage.
How the GDPR is Changing Customer Acquisition
Data collection & obtaining approvals
Typically, you obtain a person’s consent by using a web form, a link to your privacy policy, and a follow-up email.