Joost Klein’s Secret: 6 Marketing Lessons from Europapa
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Whether it makes your ears bleed or you can’t wait for him to represent the Netherlands at the Eurovision Song Contest… We can’t ignore the phenomenon Joost Klein. It makes sense. He’s a true artist who understands like no other what it takes to touch the hearts of your fans. His approach to the creative process offers valuable lessons for every marketer.
Below are six insights:
1) Learn from the past
Joost Klein, also known by his stage name ‘ EenhoornJoost ‘, didn’t just create a song. “There was a video on YouTube with all the Dutch entries for the Eurovision Song Contest since 1955. After hours of research and watching, we wanted to make a track that we thought would be cool,” he said in an interview with NPO 3FM .
“When in doubt, zoom out” is the credo of many stock traders and Joost Klein understands this better than anyone else.
We still make far too little use of historical data when making decisions. In our profession, we let the madness of the day determine the selection process too much. Force yourself to take the time to zoom out, as far back in time as possible, to be able to observe patterns and connections.
2) Feel the spirit of the times
Happy hardcore and fast techno are extremely popular. In clubs worldwide, the number of bpm (beats per minute) reaches well over 150. This summer, on July 20, hard techno festival Verknipt will fill the Johan Cruijff ArenA for the first time. From an obscure subculture, on the verge of death, the harder dance styles have become more popular than ever in a few years.
Not only the fast gabber music from the 90s is back. From clothing to music and from use of colour to retro recording equipment, a new generation loves it. Joost Klein delved deep into the zeitgeist and managed to capture these current themes and trends in his song and video clip.
For marketers, this means staying connected to our audiences . Talk to people from other generations, and show genuine interest in their media consumption and perspectives. Make time every now and then to test and understand new list of paraguay consumer email channels.
Developments and trends are moving at breakneck speed. Due to the rise of social media, these are increasingly global trends that do not care about national borders. It is our job to spot these wave movements, interpret them and apply them in strategies.
Worry about the details
His attention to detail in both his music and visual the impact of color on customer behavior: lessons from bol, starbucks & mcdonald’s presentation is impressive. Every element, from the lyrics to the styling of the video, has been considered to create a vision. For example, he designed his own clothing for the presentation. He is known as a real DIY control freak who makes america email list everything himself.
Also read: Readers, let’s come together for the best Europapa hooks
Too often we see brands that on the one hand try very hard to build a positive brand association, only to fail miserably on the other. A brand is built by the sum of all the interactions you have with that brand.
That’s why we have to worry about every interaction. From email confirmation to helpdesk phone call, from postal mailing to internal expressions.