If you’ve been following this blog for a Online Marketing while, you probably already know that at Cyberclick we’re big fans of A/B testing . This technique allows you to compare different versions of your page (or other Online Marketing marketing content) with each other and know for sure which one works best.
However, before you jump into A/B testing, you ne to have a clear plan in place to ensure that the results reflect what is really happening with your marketing. To help you out, I’m going to explain what exactly A/B testing is and the 3 steps you ne to follow to make it truly effective .
What is A/B testing?
A/B testing is a process in which we carry out an experiment to compare two pages at the same time. In this way, we can find out which version gives the best results. Although A/B tests can actually be appli to different content and objectives, for the sake of simplicity we will assume that we are comparing different web pages with each other in order to improve conversion.
Typically, A/B testing compares an afghanistan consumer mobile number list establish version of a page to a new one, or two new pages that differ from each other in a single variable. In either case, it’s important to set up the experiment so that both versions of the page receive the same amount of traffic.
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How to do effective A/B testing in 3 steps
A/B testing alone doesn’t work miracles, it must be part of a comprehensive process to improve conversion rates. That’s why it’s essential to have a structur plan to carry it out. These 3 steps will serve as a guide.
1) Measure the results of your website
To get anywhere, you first ne to know where you are. That’s why any conversion optimization strategy must start with an assessment of the current situation.
To know if your website is working well, the first thing you ne to consider is what your business goals are and how they translate into metrics for your website. For example, if you have an online flower shop, the goal may be to increase sales and conversions on the website. This can be translat into a KPI of “bouquets sold in a month.”
When analyzing your results, it’s essential to consider segmentation and not just the average data for your site. For example, a landing page might be performing very well on Android phones and very introducing the b2chat academy! poorly on iPhones, which points to a design issue. But if you just look at the average results, you won’t be able to figure this out and fix it.
In addition to relying on Google Analytics bz lists data, it is also highly recommend to ask users themselves about what works and what doesn’t. This way, you can find the why behind the data.