Want to keep learning about B2B marketing? Follow these 12 thought leaders
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I remember when I was studying marketing at university, there was only one course that focused on digital marketing. And all we learned was that social media was the next big thing, and you really had to do something with it to reach your audience. Okay, that may be a bit exaggerated and there was a bit more context to it, but it won’t come as a surprise that you only really learn how the marketing world works outside of school.
It is also not surprising that universities are constantly lagging behind, because between the beginning and the end of a curriculum, numerous shifts take place. From general market developments and changing customer needs, to new platforms and handy tools that promise to make us even more successful. All these changes are already difficult to keep up with if you are in the B2B marketing world, let alone if you are in front of a class and you no longer work in this world on a daily basis.
An after-school care for marketing nerds
Luckily, there are plenty of teachers in the world of B2B marketing who will teach you the latest trends, tips and tools for free. A kind of after-school care for B2B marketing nerds like you and me.
Below I share 12 inspiring thought leaders who will make you a better B2B marketer in various marketing domains. And all without it costing you tuition.
1. Dave Gerhardt | Knowledge area: B2B marketing guru
Dave is one of the biggest names in B2B marketing and is also the founder of Exit Five, a B2B marketing community. He shares interesting insights daily on his LinkedIn page and in his weekly newsletter. He also interviews all the leading names in B2B marketing in his entertaining and informative Exit Five Podcast.
Where to follow: Dave’s LinkedIn page , Exit Five list of netherlands consumer email podcast , newsletter .
screenshot exit five podcast by dave gerhardt B2B marketing thought leader
April Dunford | Area of expertise: positioning
Are you looking for inspiration around positioning your brand ? Then you should follow April. April Dunford knows everything about positioning and has written a super interesting book about it: “Obviously Awesome – How to a lime green ‘brat summer’: the genius marketing behind charli xcx’s brat Stand out in Noisy Crowded Markets”.
Where to follow: April website , April LinkedIn page .
screenshot exit five podcast by dave gerhardt B2B marketing thought leader
3. Amanda Natividad | Area of expertise: zero-click content
Amanda is Vice President of Marketing at SparkToro and shares a aob directory lot of interesting insights on LinkedIn, especially around the topic of zero-click content.
Where to follow: Amanda’s LinkedIn page .
4. Chris Walker | Knowledge area: B2B marketing strategy
Chris is the founder of Refine Labs, and like Dave, one of the big names in the B2B marketing landscape.