The impact The impact of color on customer behavior: lessons from bol, Starbucks & McDonald’s
Why did McDonald’s choose red and yellow in their logo, and how do you always recognize Starbucks so well among the offices? In this article I analyze the color choices of companies and why they are so important.
Choosing the right color for your brand is important because colors influence how you feel and behave, and when used well, they can even guide emotions and decisions.
In this article I will take you through the color choices of some big brands. I will show you how they chose their colors and what they want to achieve with them. By taking a look at their strategies, you will gain insight into how you can use color effectively to strengthen your own brand.
Why red and yellow?
The choice of red and yellow is not a coincidence and is even scientifically well- founded . For example, red was chosen because of its stimulating properties that are associated with activity and increasing the heart rate, which can help stimulate your appetite. Yellow is known for its association with happiness and is the most striking color in new zealand email list 1.4 M contact leads daylight. You can recognize the yellow arches from miles away when you are in the car.
In addition, the brain processes colors faster than words or shapes . So before you realize you can see McDonald’s in the distance, the red color has already stimulated your hunger.
Starbucks
Okay same game
When you think of Starbucks, what’s the first thing that how marcom professionals use AI + prompt tips [research] comes to mind? The coffee beans? The misspelled names on your to-go cup? Or the color green?
Starbucks is also a good example of a company with a strong ao lists color association. So let’s analyze the idea behind it.
I’ll start with the rebranding of Starbucks, where Starbucks had the right logo in 1992. In 2011 the last adjustment took place and it is now the recognizable logo on the left as you and I probably know it.