Google ranking factors are the search engine’s great strength. They define the best results for each search and make the experience more valuable for users. That said, below we will explore which of these factors you should take into account to design better SEO strategies.
André Mousinho
Oct 14, 20 | 41 min read
Main ranking factors in Google
Reading time: 34 minutes
If you are an SEO professional , you must have wondered what Google ranking factors are, right? After all, the answer to this question reveals what optimizations you need to perform to reach the top positions of the “almighty” search engine .
We already know that Google uses a complex algorithm to rank websites in order of relevance to users. This algorithm is believed to be made up of over 200 ranking factors, which are analyzed in a matter of milliseconds with each search.
Some are revealed by the search engine
others are proven by studies and, it must be said, many are just speculations. This is because Google does not want to reveal all its secrets !
Given this reality, we are here to reveal in a concrete and detailed way what the main Google positioning factors are , which will help you to quickly and list of libya consumer email accurately design your SEO strategies.
To do this, we divide the factors into the following topics:
How to understand and evaluate Google’s list of ranking factors?
To write this article, we took as a reference the listing of the Backlinko website . The author Brian Dean relies on studies carried out by SEO professionals and on Google’s own statements that highlight the main positioning factors .
However, it is important to understand that there is no complete and definitive list of 200 ranking factors . Google itself has never claimed to work with exactly that number of criteria.
Some factors may therefore be questionable. An article from Moz , by the way, already criticises this type of list.
According to the publication, some elements of these lists may be:
Market myths, without any evidence;
Factors of correlation, not causality;
Factors used only to arrive at the number 200.
For this reason, we also have no intention of creating a definitive list of 200 Google ranking factors (you’ll notice we haven’t exactly hit this number!).
Our intention is to list a series of factors that
according to market studies, Google statements or Rock Content’s own experience, have been shown to have a real and significant impact on the ranking.
At the end of the text, we also include a topic micro, small and medium enterprises day on factors that have already been overcome or refuted , so that you have no doubts about what works today.
Got it? So, let’s learn what Google’s ranking factors are!
Domain factors
The domain is your Internet address. It is what people type into their browser to access your pages. This address consists of several elements:
Domain age can be correlated with location because older websites had more time to produce content, gain links , and receive visitors .
Matt Cutts explains in this video that websites adb directory don’t have to worry about this factor, but rather about their relevance over the years.