Brand archetypes represent a concept creat by Carl Jung and are sets of standards responsible for creating the personality traits, values, worldview and beliefs of an organization. From 12 types, we can classify the main brands and understand how they position themselves in relation to themselves and the market in which they are locat.
Ana Julia Ramos
Jul 8, 20 | 14 min read
Brand archetypes what they are
Reading time: 12 minutes
Just as human beings have individualities, worldviews and values, companies also ne to develop some attributes to create real connections with the audience.
Brand archetypes are great ways to practice
humanization and generate good marketing strategies
bas on emotional triggers.
Companies that have a well-defin identity and know how to communicate using the best of their attributes, gain the public’s trust much more list of norfolk island consumer email easily, in addition to positioning themselves as the best option in the purchasing decision-making processes .
To define aspects such as the archetype and go beyond, developing behavioral practices and brand positioning, it is important to understand what the main ones are and how each of them has been us by big names in the market.
If you want to learn more about this fascinating topic, keep reading!
What is a brand archetype?
The word archetype comes from the Greek: “ archein ” means original and “ typo ” means standard, type, therefore, the archetype is a standard that serves as a model for people, objects, concepts and creations in general
What is the impact of brand archetypes
Think of someone with a strong personality and someone who doesn’t know how to position themselves, which of the two is more likely to be remember, associat or mention when watching a movie, seeing a product or even talking to someone?
Certainly, the one that has more striking features or even works better on its personal branding .
The same can be appli to brands. Those that do not have a clear position or try to superficially embrace a number of causes at the same time what is the onboarding process in b2chat and how does it work? will hardly be remember in the midst of decisive processes .
That is why it is necessary to invest in vision, values and also in the archetype, which brings together all these pillars in a specific cut.
In addition to generating brand awareness and standing out in the market, genuine bridges are creat between the product offering and the consumer receiving the message.
Think about the big companies that bw lists excel in their niche . When you buy a Chanel bag, you’re not just paying for a