What is a lead in marketing? Digital marketing is a vast world that is gaining more tools every day that drive the sales process of the products and/or services offered by a given company. Within this field, there are certain terms that are becoming increasingly popular as we delve deeper into the world of marketing. A widely used term is “lead,” which gives us an idea of the type of customer we can obtain thanks to the information they offer in the different acquisition channels.
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What is a lead in marketing?
You’ve probably heard that australia physiotherapist email lists as a business, we need to generate leads, capture leads, categorize leads, and so on. But do you know what a lead is in marketing? A prospect is nothing more than a person or company interested in some of our products or services.
This type of contact usually leaves personal information (name, email address, phone numbers) when browsing our website, which conducting keyword research and targeting relevant terms is a great help to avoid acquiring a contact list of dubious origin. Remember that when purchasing a database , it cannot be filled with contacts that do not match the buyer profile of our brand.
Leads can become consumers of our products, so it is necessary to try to attract their attention and not lose this potential customer. Obtaining whatsapp data a lead is only the beginning of our sales cycle , so our goal is to try to make that sale. To do this, we must know what phase of the purchase this customer is in and thus know how to treat them.
As a company, we need to be clear about the type of customer we want to attract, so we need to focus on creating tools to generate leads, which are the key to commercial success. With this in mind, the main objective is to direct all actions towards the user’s interest so that they interact with our sales team and become that potential customer.
Leads can be classified into three types depending on the purchasing phase they are in, and the performance of a company’s sales team depends on them. The types of leads we can find are:
1.- Cold lead
This is the customer who has left their information on our website, but has not yet shown any interest in purchasing our products. It is not recommended that the sales team make efforts to convince this type of customer, as they could lose another customer who is in the next stages of purchasing. However, they should not be completely abandoned either.