Lead generation: what is it in simple words
Lead generation is the process of attracting potential customers (leads) and collecting information about them. Companies save the data of people interested in . This saves advertising budgets and increases sales.
Here’s an example of how lead generation works in business.
Example: A company manufactures and sells greenhouses. It receives jordan phone resource orders from several channels:
website;
targeted advertising in social networks;
contextual advertising in search engines;
ads on Avito and Yula.
Through the CRM system, all what is lead generation: tools, channels and examples of lead generation incoming requests . Rare automatically distributed among available managers. They contact the client, clarify details and place the order. The data of unsuccessful buyers remains in the company’s database – they are periodically informed about sales and promotions, thereby motivating them to buy a greenhouse.
What is a lead?
A lead is a person who has shown interest in a product or service.
to an email newsletter, or asked a italy numbers question in a chatbot.
There are three types of leads depending on their interest in the product.
Cold leads. These are customers about whom the company knows little and who have not yet shown active interest in goods or services. The marketer’s task is to attract the attention of leads and transfer them to the warm category.
Warm leads. These are people who have just become interested in your product: they signed up for a newsletter, downloaded a free e-book, or got access to a webinar. The company continues to work with such leads, trying to increase their interest and trust.
Hot leads. This is the name given to customers who have shown clear interest. Rand are ready to make a purchase — they filled out an order form on the website. Requested additional information about the product. In this case, the manager usually contacts the person and helps them make an order before they change their mind.
Lead, lead generation and lead management: what is the difference
We have already figured out that a lead is a client who has shown interest in your products or
services, and lead generation is the process of attracting leads.
Lead management is a step-by-step process. R of working with leads after they have been generated.
It includes collecting customer data, segmenting the base, lead scoring, warming up and tracking activity. Lead management is necessary to effectively move the lead through the sales funnel.
Why lead scoring is needed
Lead scoring is a way to evaluate leads to help you understand how interesting they are to your business.
It tells the manager which customers are most likely to make a purchase.