Learn how to generate more leads with your website by encouraging visitors to take the next step with your company. These 5 tactics work.
When your website experiences strong traffic
and engagement but few conversions, you need to evaluate your lead generation tactics. Getting clicks is just one part of a website strategy. You have to consider how you get to know your visitors and encourage next steps with your company.
Find practical tips for turning clicks into conversions france phone resource with better lead generation tactics on your website.
Lead Generation Tactics
Setting up a website with customer-centric content is just the first step in making it a profit center. The next step is considering how you get users to take the next step.
First, let’s cover what a conversion is. Each what is lead generation in digital marketing: a clear explanation company will have varying definitions based on their goals. Here’s a look at what a conversion might be for your company.
Completing a contact us form
Ordering a product
Signing up for a free trial
Joining an email list
Downloading an ebook
Clicking an affiliate link
Going from a free user profile to a paid one
Adding a product feature (for existing customers)
With a better understanding of what a lead conversion is, here’s a look at the most successful lead generation strategies.
1. Case Studies
Showcasing how your work or product helped business to consumer database change the life of a customer is very impactful. It helps the reader put themselves in that scenario and envision that they are the subject of the case study.
This helps you showcase how you solve customer pain points and transform their lives. Building these can be time-consuming though because it requires that you interview the client or work with the sales rep to capture the story.
2. Develop a Customer-centric Content Marketing Plan
Having a website with product pages and information about what you offer is one thing. But offering helpful articles and information that will resonate with the customer and help them find you is essential. This will help you generate traffic from customers at a point when they realize they need your services.
SEO research can help you find terms and ways customers seek information related to your business. Then you can build out content from there and consider the best conversion tactic related to that content type.
3. Build Effective Lead Magnets
Lead magnets are a great way to entice the next step with your business. And you’ll get to know who your website visitors are so you can follow up with them and work toward enticing a purchase.
A lead magnet is a tactic where you place content behind a form. That way, the user must input their information before viewing the content. Some content types that work well as lead magnets include: