Lead generation is a priority for 91% of companies, spending about 53% of their budget on it, according to international statistics. The more leads generated, the better the sales and business growth prospects.
In this article, we will consider what a lead
and lead generation are, how to attract new ivory coast phone resource clients, and what tools and marketing strategies for working with leads exist.
Content
What is lead generation in simple words
Lead Generation Funnel
How to Generate Leads
Lead Generation Channels
Lead generation tools
5 Tips on How to Retain Attracted Clients
Conclusion
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What is lead generation in simple words
Lead generation is the process of attracting italy numbers potential customers (leads) to your business with the goal of converting them into buyers.
A lead is a person or company that has shown interest in your product or service by providing their contact information, such as by filling out a form on your website, subscribing to a newsletter, or reaching out through social media.
Example: a company provides services for the production of advertising products. To generate leads, it creates a website, an Avito account, and also launches targeted and contextual advertising. When a client leaves a request for feedback on the website and/or asks a question on the marketplace, the managers will contact the consumer on the same day and answer him, thereby additionally motivating him to take advantage of the offer.
Lead Generation Funnel
Regardless of the type of product and the characteristics of the target audience, marketers develop funnels consisting of several stages to generate leads:
Stage 1: Attracting leads (potential clients) –
at the first stage, companies use various marketing tools aimed at informing the target audience and creating interest in the offer;
Stage 2: Increasing interest — having collected a lead base, managers and marketers begin working with a warm audience. At this stage, companies hold presentations, provide personal consultations, launch chains of advertising emails, etc.;
Stage 3: Increasing conversion – at the third stage of the funnel, marketers convince the lead to perform the target action, i.e. make an order, leave a request, etc. To increase conversion, discounts and bonuses are often used that can interest the audience;