The reality of online marketing is very simple: if you don’t measure, you don’t make progress. You can know which are the best techniques to attract visitors to your website! which ones help you convert the most or which ones generate the most interactions. However, if you don’t measure the impact of each one of them! you will not be able to make much progress towards success. In the following lines we present ! 5 marketing metrics that are easy to apply but highly effective, which you may not know about.
5-marketing-metrics-you-probably-don’t-know-about
Marketing percentage of Customer Acquisition Cost (%M-CAC)
It is normal for professionals who control the marketing aspects of a business to know by list of zambia consumer email heart what the cost of acquiring a new customer ! however.
The percentage of that cost that belongs to marketing is a piece of information that can help a lot to move a project forward, and yet few companies agent email list take it into account. If you notice that there is an increase in the %M-CAC (Marketing Percentage in Customer Acquisition Cost) it probably means that sales have decreased what is conversational marketing and why is it important? because market share has been lost or that you are simply investing too much in marketing, so you can focus your efforts on sending more qualified leads to your sales team.
Negative feedback on Facebook
Negative feedback on Facebook is one of the marketing metrics that we consider most interesting and not taking it into account can lead us to continually repeat errors that may be causing followers to escape or, simply, the use of the social network not to bring us the benefit we expect. With it, what we do is measure any negative action that has been carried out by our followers such as, for example, hiding a post, hiding the messages on our page, selecting a ‘I don’t like it anymore’ or even reporting one of our messages as spam for a certain time. This helps us to locate the posts that are causing these leaks or negative feedback to reorient our content strategy.