Key SaaS KPIs and How We Optimize Them
As a young IT project manager back in 2009, I read about SaaS for the first time. In those days, this subject was brand new: software that doesn’t need to be installed—that sounded almost futuristic. But times have long changed. There is an outright oversupply in the SaaS industry. According to Statista,
there were 25,000 SaaS
companies globally in 2021, of which 7,000 were in the marketing industry. All the more reason to be aggressive, efficient, and structured in your approach. The beauty of SaaS is that you can measure everything across the funnel. But, in the end, SaaS afghanistan phone resource is just plain math—either the numbers fit, or they don’t. This brings us to the topic of SaaS KPIs.
There are numerous articles concerning this subject. SEO copywriters and freelancers on Upworkwrite 90% of them, but you can kick those into the bin. Several informative articles have been published, which can be found at the end of this post.
I will write honestly and transparently about which SaaS KPIs we track internally and how we optimize them.
SaaS KPI 1: Traffic
First off, every website needs reasonable traffic. We’ve often iran phone resource seen clients with hardly any traffic wondering why they don’t have website visitor recognition in LeadRebel. Something that does not exist cannot be recognized. Thank God we are blessed with traffic on our end. Our primary sources of traffic are:
Google Organic (i.e., what comes through the search engines)
Google Ads (Google Advertising)
Display Ads (advertising on various networks, again mainly Google)
Backlinks from other websites (mainly generated through affiliate campaigns)
The top two are far better for conversion rates than the remaining bullet points.
Our goal is to slowly and steadily increase traffic further. Despite phone number united states of america fluctuations and seasonality, we have achieved this goal over the last two years. Here’s what we did:
Our Google Ads budget is fairly consistent, with no significant changes over the last few years. We did increase the funding in parallel with our MRR. Yet, we discovered that increasing the budget does not improve the results (due to the low search volume in our niche).
Search engine optimization is where we can make an impact and have invested a lot of work. We constantly build links and post content on our blog (sometimes very diligently, sometimes less J). We also try to keep the technical aspect of our website in good shape.
Example:
SaaS-KPIs
Permanent link building also increases referral traffic, but this only plays a secondary role for us.
My recommendation: SEO is slow, and you don’t see the results right away, but over the medium to long term, “slow and steady wins the race.”